Product Operations Manager in London, England at Yes.com Limited

About Yes.com Limited

Yes is an AI-native online gambling startup launching in Denmark with expansion planned across Europe and other regions. We operate on an established platform and are building a new player experience across sportsbook and casino.

We don't believe in the traditional iGaming Product Manager model for managed platform operators. Instead, we're building a data-driven and AI-powered operations layer where a Product Operations Manager, supported by automated intelligence and analytics, delivers broader coverage and faster decisions than any traditional PM team.

About the role

You will be the single operational owner of product configuration and configuration governance across all third party systems and operational backoffices.

This role is responsible not only for configuring sportsbook, casino, CRM, bonus, and operational systems, but also for ensuring market-specific consistency, operational readiness, and governance across multiple vendors and platforms.

As Yes expands into multiple regulated markets, you will help coordinate and manage configuration variations across payments, fraud, RG, AML, CRM, KYC, bonus, customer service, and operational workflows.

You'll work alongside data, automation and AI tools that analyse competitor data, monitor operational performance, identify configuration drift, and generate scheduled and on-demand recommendations — your job is to review, validate, coordinate, and execute.

This is not a traditional Product Manager role. You won't own a product roadmap, design features, or manage stakeholders. You'll operate complex back-office systems, make data-driven configuration decisions, and keep our sportsbook, casino, and live casino commercially competitive in the Danish market.

What you'll do

Sportsbook

Configure sport/league/event selection and sorting for the Danish marketTune margin parameters using our sportsbook third party systemSet and monitor risk parameters (liability limits, stake limits, bet acceptance rules)Configure cash out, bet builder, and combo rulesAct on data recommendations for margin adjustments and event curation

Casino

Activate and manage game suppliers and individual gamesBuild and maintain the casino lobby structure (categories, game ordering, tags)Configure per-game settings (RTP, max bet, fun mode, bonus deduction)Manage hybrid (third party + in-house) personalisation engine — set defaults, define overrides, run A/B testsTriage new game releases weekly based on data recommendationsConfigure live casino suppliers (Evolution, Pragmatic Play Live, etc.)Manage table types, lobby positioning, and schedule-aware promotion

Bonuses (BonusEngine)

Configure bonus mechanics (free bets, deposit bonuses, free spins, cashback) based on CRM team briefsSet wagering requirements and eligibility rules within regulatory guardrails

Frontend (incl. CMS)

Manage featured content, promotional pages, sport navigationCoordinate with marketing and CRM teams on content publishing

AI-Assisted Operations

Review daily, weekly and on-demand competitive intelligence reportsAct on real-time alerts (liability breaches, performance anomalies, competitor moves)Execute approved items from the weekly playbookProvide feedback to improve recommendation quality over timeReview AI-generated operational insights across multiple systems and vendorsMonitor configuration drift and market-specific inconsistenciesAssist in improving operational automation, governance workflows, and AI-assisted configuration tooling

Market Configuration Governance

Coordinate configuration consistency across PAM, payments, fraud, CRM, RG, AML, KYC, bonus, and customer service systemsMaintain market-specific configuration inventories and operational readiness checklistsEnsure regulatory and operational rules are consistently implemented across multiple systems and vendorsSupport new market launches by coordinating configuration setup, validation, and operational sign-offIdentify configuration conflicts, dependency gaps, and operational risks before releaseWork with compliance, operations, and technology teams to maintain auditability and change visibilityHelp standardise reusable market templates and configuration approaches across jurisdictions

Qualifications

Must Have

Technically confident — you can navigate complex back-office systems without hand-holdingData-literate — you understand KPIs like GGR, RTP, margin, turnover, and can read performance reportsDetail-oriented — configuration errors have direct financial impactSelf-directed — you'll work with automation and AI tools semi-autonomously, escalating only when neededComfortable with ambiguity — this is a new role in a startup; processes will evolveFluent EnglishStrong organisational and coordination skills across multiple operational systemsAbility to understand dependencies between payments, fraud, CRM, RG, AML, KYC, and gaming configurationsComfortable working in highly regulated and fast-changing environments

Strong Plus

Prior iGaming operations experience (sportsbook trading, casino operations, back-office management)Experience with B2B platformsFamiliarity with AI tools (Claude, ChatGPT, automation platforms)Understanding of gambling marketsExperience with CMS platformsExperience supporting multi-market or regulated market launchesExperience working with operational workflows, SOPs, or governance processes

Not Required

Product management experience — this is explicitly not a PM roleDeep domain expertise in odds compilation or game mathematics — the platform and AI handle thisHow You'll WorkAI-assisted workflow: You'll work alongside AI tools that monitor competitors, analyse performance data, and generate prioritised recommendations. Your job is to review, validate, and execute — not to do the analysis manually.Autonomy within guardrails: Full autonomy for game activation/deactivation and lobby changes within compliance rules. Supplier-level decisions and margin strategy changes require sign-off from leadership.Cross-functional operational coordination: You'll work across multiple operational domains including CRM, RG, AML, fraud, payments, customer support, and compliance to ensure configuration alignment and operational consistency.Async collaboration: You'll coordinate with marketing, CRM, analytics, and compliance teams primarily through chat. No unnecessary meetings.Note: Exact operational cadences and workflows will be defined together once you're onboarded and the AI automation layer is in place. You'll have a say in shaping how this role operates.Who You'll Work WithLeadership — commercial decisions, strategic directionTechnology — AI tooling, system access, platform integrationsAnalytics — performance analysis, KPI definition, data deep-divesMarketing — competitive intelligence, content strategy, promotional calendarCRM — bonus strategy, campaign execution coordinationLegal & Compliance — regulatory guardrails, market-specific requirementsCompensationCompetitive compensation packageHealth insurancePaid learning and growth opportunitiesInterview ProcessCV screen + AI literacy assessment — Can you interpret data and follow structured recommendations?Systems aptitude test — Navigate a demo back-office, make configuration changes based on a briefScenario exercise — Given competitor data and performance reports, what changes would you recommend?Culture fit — Conversation with Co-CEO, CTO and HRWhy This Role Is Different

Most iGaming companies manually review a fraction of their game catalogue, check competitors when they remember to, and make gut-feel decisions about lobby positioning.

Most operators manage configurations in silos, where different teams and vendors independently control payments, fraud, RG, CRM, bonuses, customer service workflows, and market-specific rules. As operators scale across jurisdictions, this often creates operational fragmentation, inconsistent customer experiences, and governance challenges.

We're building a more centralised, AI-assisted operational model where configuration governance, operational visibility, and market consistency are treated as core operational capabilities.

We're building something different. Our systems monitor every competitor daily, analyse every game in our catalogue, and generate data-driven recommendations with full rationale. Then we execute.

If you're the kind of person who'd rather work with intelligent tools than do repetitive manual work, this is the role.