Advertising Specialist in Bowling Green, Kentucky at Houchens Food Group, Inc.

Join a growing team at Houchens Food Group, Inc and own your future. Houchens Food Group, Inc (HFG) is a wholly owned subsidiary of Houchens Industries, Inc. Houchens Industries is recognized as one of the largest, most successful, and most diversified 100% wholly owned S Corporation ESOPs in the country.

Houchens Food Group is known within the industry as a fearless innovator and smart competitor, Houchens Food Group leads the way with creative retail formats, outstanding service, and a commitment to the communities we serve. Houchens Food Group has a full roster of brands that are both franchised and owned including, but not limited to: Price Less IGA, Subway, Slim Chickens, Shell, Ace Hardware and more. Houchens Food Group offers a breadth of career opportunities to our employee-owners as well as a competitive compensation and benefits program to lead and support successful careers.

GENERAL DESCRIPTION:

This is an in-office position (non remote).

The Grocery Advertising Specialist is responsible for executing weekly advertising, promotional planning, and loyalty marketing initiatives for an assigned grocery format/s. This role plays a critical part in driving store traffic, promotional effectiveness, and customer engagement through highly accurate, well-coordinated advertising execution.

This position works cross-functionally with merchandising, pricing, operations, and marketing leadership to ensure weekly ads, digital circulars, and loyalty offers are strategically aligned, competitively positioned, and accurately delivered.

ESSENTIAL DUTIES

· Coordinate and execute weekly grocery advertising (print,digital,audio).

· Ensure promotional accuracy including pricing, offer mechanics, and legal compliance.

· Collaborate with category managers to confirm item selection, margin alignment, and promotional strategy.

· Coordinate and execute weekly point-of-purchase (POP) materials to ensure in-store promotional alignment and visibility.

· Manage ad timelines to meet production and distribution deadlines.

· Assist in competitive pricing analysis to strengthen value positioning.

· Support seasonal and event-based promotional calendar planning.

· Assist in aligning promotions with merchandising and operational initiatives.

· Monitor promotional performance and identify optimization opportunities.

· Provide post-event reporting and analysis.

· Assist in planning and execution of loyalty promotions and targeted offers.

· Support CRM initiatives including offer setup and campaign coordination.

· Monitor loyalty program performance and engagement metrics.

· Ensure alignment between weekly ad features and loyalty incentives.

· Maintain promotional calendars and tracking documents.

· Support budget tracking for assigned advertising initiatives.

· Work closely with creative, digital, and merchandising teams.

· Provide reporting insights to Marketing Manager and Senior Marketing leadership.

Qualifications

· Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.

· 2–4 years marketing or advertising experience required.

· Retail or grocery experience strongly preferred.

· Experience working with promotional calendars or pricing strategy a plus.

· Familiarity with loyalty programs or CRM platforms preferred.

Knowledge/Skills

· Strong attention to detail and accuracy.

· Ability to manage multiple deadlines in a fast-paced retail environment.

· Strong project coordination and organizational skills.

· Basic financial understanding of margin and promotional lift.

· Analytical mindset with ability to interpret performance data.

· Strong verbal and written communication skills.

· Collaborative and cross-functional team orientation.

· Proficiency in Microsoft Office; familiarity with advertising production systems a plus.