Creative Director in New York, New York at Barry's

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About the role

The Creative Director will lead the vision, development, and execution of Barry’s creative output across all channels. This role is responsible for shaping how the brand shows up—visually, emotionally, and experientially—ensuring a cohesive and elevated expression across campaigns, content, and in-studio environments.

This is a hands-on leadership role that blends strategic thinking, creative direction, and execution.

What you'll do

Creative Leadership & Strategy

• Own and evolve Barry’s global creative vision across all touchpoints
• Translate business objectives into insight-driven creative strategies and campaigns
• Ensure consistency and quality of brand expression across all markets

Campaign Development & Execution

• Lead concept development and execution of integrated 360° campaigns
• Oversee creative across digital, social, in-studio, and experiential channels
• Partner cross-functionally to bring campaigns to life in a way that is both impactful and operationally feasible

Content & Production Direction

• Lead all aspects of creative production, including photoshoots, video, and content creation
• Own the end-to-end process from concepting and casting through on-set direction and post-production
• Ensure all assets reflect a premium, cohesive, and recognizable Barry’s aesthetic

Brand & Experience

• Maintain and evolve Barry’s visual identity and brand standards
• Shape the in-studio (“Red Room”) experience through creative storytelling and seasonal moments
• Ensure alignment between physical and digital brand experiences

Team Leadership

• Build, lead, and mentor a high-performing creative team
• Manage external agencies, freelancers, and production partners
• Foster a culture of creativity, accountability, and excellence

Qualifications

• 8–12+ years of experience in creative leadership roles (agency or in-house brand environment)
• Proven experience leading 360° brand campaigns and experiential creative
• Strong portfolio demonstrating high-impact storytelling and brand-building work
• Deep understanding of premium lifestyle, fitness, fashion, or hospitality brands preferred
• Exceptional leadership, communication, and stakeholder management skills
• Ability to balance creative vision with business priorities in a fast-paced environment