Marketing & Advertising Content Designer in New York, New York at Zip Aviation

Marketing & Advertising Content Designer
Independent Contractor | $2,500 Monthly Retainer
Companies: NYC Aviation Companies
Location: New York City
Compensation: $2,500/month Independent Contractor Retainer
Initial Review: 90 Days
About the Role
We are seeking a creative, self-motivated Marketing & Advertising Content Designer to develop and produce engaging content for both of our helicopter aviation brands.
This is a hands-on creative role for someone who can take an idea from concept to completion, whether that means designing a promotional campaign, capturing photos and video at the heliport, creating a Reel or TikTok, or developing advertising creative for a Google campaign.
We are looking for someone with a strong visual eye who understands how to create content that is both engaging and effective from a marketing perspective.
This is an independent contractor, deliverables-based engagement with a monthly retainer of $2,500.
Responsibilities
Social Media Content & Planning
• Develop a monthly social media content calendar for 2 NYC Aviation companies
• Create original content for Instagram, Facebook, and TikTok.
• Design and produce posts, Stories, Reels, TikToks, graphics, and other digital content.
• Write engaging captions and promotional messaging.
• Coordinate the scheduling and publishing of approved content.
• Stay current with social media trends and identify creative opportunities relevant to travel, tourism, aviation, and New York City.
• Develop content appropriate to the individual audience and brand identity of each company.
Graphic Design & Advertising
• Design digital marketing and advertising materials for both brands.
• Create promotional graphics, digital advertisements, campaign assets, and social media creative.
• Develop concepts for seasonal campaigns, promotions, special offers, and new products.
• Create advertising assets for Google Ads, including graphics, photography, video, and supporting creative.
• Adapt designs for websites, social media, digital advertising, and other marketing channels.
• Ensure all creative work follows established brand guidelines.
Photography & Videography
• Regularly visit our operation to capture original photography and video content.
• Photograph and film helicopters, passengers, NYC views, employees, behind-the-scenes operations, and the overall helicopter-tour experience.
• Conceptualize, shoot, and edit short-form video for Instagram Reels, TikTok, Facebook, and advertising campaigns.
• Edit and optimize photography and video for digital use.
• Proactively identify opportunities for new and engaging content.
• Maintain an organized digital library of photography, video, graphics, and other creative assets.

SEO & Digital Marketing
• Attend and contribute to monthly SEO and digital marketing meetings.
• Collaborate with management and our SEO/marketing partners on campaigns and initiatives.
• Provide creative assets for Google Ads and other digital advertising campaigns.
• Contribute ideas for promotions, landing pages, website content, and digital campaigns.
• Complete agreed-upon creative deliverables within established deadlines.
What We're Looking For
• Experience in graphic design, digital content creation, social media marketing, photography, and/or videography.
• A strong portfolio demonstrating creative and digital content work.
• Strong understanding of Instagram, Facebook, and TikTok.
• Experience creating and editing Reels, TikToks, and other short-form videos.
• Strong photography and videography skills.
• Proficiency with Adobe Creative Suite, Canva, or comparable design/editing software.
• Strong visual storytelling and branding skills.
• Understanding of digital advertising and Google Ads is preferred.
• Basic knowledge of SEO principles is a plus.
• Strong written communication and copywriting skills.
• Ability to work independently, manage deadlines, and proactively develop creative ideas.
• Ability to manage creative needs for two distinct brands simultaneously.

Compensation
This is an independent contractor engagement with a $2,500 monthly retainer for the agreed-upon scope of services and deliverables.
The engagement will begin with a 90-day performance review period. Performance will be evaluated based on quality and creativity of work, consistency, completion of deliverables, adherence to deadlines, brand standards, communication, and overall contribution to our digital marketing efforts.
Independent Contractor Relationship
This is an independent contractor opportunity and not an employment position. The contractor will manage the manner and means of completing the agreed-upon services while meeting established brand standards, deliverables, and mutually agreed-upon deadlines.
The contractor is generally expected to provide the equipment, software, and creative tools necessary to perform the services.
How to Apply
Please submit your resume and portfolio or examples of previous work, particularly examples of:
• Social media content
• Graphic design
• Photography
• Videography
• Reels/TikTok or other short-form video
• Digital advertising creative
Candidates who can demonstrate both strong creative design skills and an understanding of how content supports marketing and advertising goals are strongly encouraged to apply.