Director, Omnichannel Strategy & Experience Design in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Omnichannel Strategy & Experience Design in United States.

This role defines the foundational logic behind how customers and accounts are engaged across the entire lifecycle. It focuses on designing the structure, sequencing, and decisioning of omnichannel journeys rather than executing campaigns or managing channel delivery. You will translate business priorities, revenue goals, and audience insights into scalable journey frameworks that guide how engagement happens across complex buying groups. Working within a B2B enterprise SaaS environment, you will design systems that determine when, why, and how customers are engaged based on behavioral and intent signals. The role sits at the intersection of strategy, data, and experience architecture, shaping the “blueprint” that downstream teams activate. It is ideal for someone who thrives in systems thinking and wants to influence engagement at a structural level.

In this role, you will own the design and evolution of the omnichannel lifecycle strategy, ensuring it aligns with business priorities and revenue objectives. This includes:

• Defining and maintaining the omnichannel strategy and journey roadmap across the full customer and account lifecycle
• Designing end-to-end journey architectures, including personas, buying groups, lifecycle stages, triggers, and desired outcomes
• Building decisioning frameworks that define engagement logic, branching paths, and personalization rules across channels
• Establishing how behavioral, intent, product, and sales signals influence engagement timing and sequencing
• Collaborating with data, marketing operations, content, and martech teams to ensure journey designs are executable and scalable
• Developing reusable journey frameworks, templates, and design patterns to standardize and accelerate future lifecycle design work

The ideal candidate brings deep experience in B2B SaaS or enterprise environments where customer journeys are complex, non-linear, and account-driven. You should have:

• 6+ years of experience in B2B marketing with strong exposure to SaaS or enterprise lifecycle programs
• Proven background in lifecycle marketing, journey design, or omnichannel orchestration
• Experience working with marketing automation and experience platforms (e.g., Marketo, Salesforce, Adobe)
• Strong systems thinking with the ability to translate strategy into structured, scalable frameworks
• Experience supporting complex buying groups with multiple stakeholders and long sales cycles
• Ability to collaborate across global, cross-functional teams and align diverse stakeholders
• Strong analytical mindset with understanding of behavioral, intent, and account-level signals

• Fully remote, U.S.-based work environment
• Opportunity to work on enterprise-scale omnichannel strategy and lifecycle architecture
• Collaborative, strategy-led consulting-style environment
• Exposure to complex B2B SaaS and global customer engagement programs
• Opportunity to build scalable frameworks used across multiple teams and programs
• Competitive compensation aligned with experience
• Potential for occasional client travel for strategic engagements