Senior Field Marketing Manager in McLean, Virginia at Merlin International Inc
Job Description
About Merlin Group
Merlin Group operates at the intersection of cyber innovation, national security, and technology-driven transformation. With a mission to accelerate the adoption of high-impact technologies across the U.S. public sector and regulated commercial markets, Merlin is uniquely structured around three core tenets – Invest, Enable, and Scale – each designed to address a specific stage of the technology lifecycle. Together, our affiliates – Merlin Ventures, CGC, and Merlin Cyber – form a flywheel that builds enduring capability for customers, partners, and the broader cyber ecosystem, operationalizing technological advancement into mission-ready, enterprise-grade solutions.
At Merlin, we believe our strength lies in our people. Team members are encouraged to be creative, collaborative, and nimble, pursuing paths to deliver the cutting-edge cybersecurity solutions that our customers rely on. From next-generation cyber defense to secure cloud and AI, we are united by one purpose – transforming innovation into mission impact.
The Opportunity
The Senior Field Marketing Manager leads the strategy, planning, execution, and measurement of Merlin’s highest-impact field marketing programs and events, driving pipeline creation, customer engagement, and regional and business priorities. Serving as a trusted advisor to Sales leadership and a senior voice within the Marketing team, this role helps shape field marketing strategy in partnership with the Director, Field Marketing.This role leads cross-functional programs, events, and stakeholder teams rather than direct reports, and provides mentorship and day-to-day guidance to junior field marketing staff, contractors, and agency resources. The Senior Manager is accountable for setting structure, driving accountability, influencing stakeholders across the organization, and continuously improving the field marketing operating model.
Primary Duties & Responsibilities
- Partner with the Director, Field Marketing and VP of Marketing to shape regional and segment field marketing strategy, and translate business priorities into integrated annual and quarterly field marketing plans, calendars, and program briefs.
- Own the strategy and end-to-end execution of Merlin’s flagship and highest-priority field programs, including major industry conferences, executive programs, customer experiences, partner activities, and regional campaigns.
- Serve as the primary field marketing point of contact for assigned Sales leaders and regions, advising on program mix, investment priorities, and account targeting to accelerate pipeline and revenue.
- Develop and manage the field marketing budget for assigned regions and programs, including forecasting, tracking, and reallocating spend based on performance and return on investment.
- Lead joint marketing planning and execution with key Independent Software Vendor (ISV) partners, including co-marketing strategy, market development funds (MDF), and joint program performance.
- Establish and maintain project management standards in Asana or similar software, ensuring deliverables, dependencies, and stakeholder responsibilities are clearly tracked across all field programs and events.
- Oversee timelines, dependencies, budgets, vendors, agencies, venues, creative assets, logistics, and internal approvals, ensuring sufficient time is allotted for production and delivery.
- Lead alignment with Sales, Digital Marketing, Product Marketing, Comms/PR, Brand, Labs, and ISV Partner teams so that programs map directly to pipeline and revenue objectives.
- Define program requirements, workback plans, RACI/ownership models, and communication cadences, and set the standards used across the field marketing team.
- Partner with Marketing Operations and Sales to define and continuously improve lead capture, routing, follow-up, campaign attribution, and post-event processes.
- Define program KPIs and own performance measurement, including registration, attendance, engagement, sourced/influenced pipeline, conversion, cost efficiency, and return on investment.
- Own the field marketing program and events calendar, ensuring program status, risks, decisions, and next steps are visible to stakeholders internally and externally.
- Negotiate and manage strategic vendor, agency, and venue relationships through defined scopes, timelines, deliverables, and performance expectations.
- Lead contract coordination with Legal and Finance for programs, events, and partner agreements, ensuring swift and timely execution.
- Drive process improvements across the field marketing function that increase program quality, scalability, consistency, and operational efficiency.
- Build and own reusable playbooks, templates, and best practices that enable the broader field marketing team to execute consistently.
- Lead debriefs and post-mortems with Sales, Marketing, Labs, Partners, and other key stakeholders, capturing performance data and feedback to drive iterative improvements.
- Deliver executive-level reporting and strategic recommendations to the Director, Field Marketing, VP of Marketing, and Sales leadership to inform future investment decisions.
- Mentor and provide day-to-day guidance to junior field marketing team members, coordinators, and contractors.
Qualifications
Required
- 8-10+ years of experience in B2B field marketing, including 4+ years of B2G (federal and/or public sector) field and events marketing.
- Proven track record of leading large-scale, multi-stakeholder programs, including flagship industry conferences, executive events, tech days, workshops, live and virtual events, and integrated demand-generation campaigns.
- Demonstrated success owning field marketing strategy and budget for a region, segment, or program portfolio, with measurable pipeline and revenue impact.
- Advanced project and program management skills, with the ability to lead multiple complex, concurrent workstreams and deadlines.
- Experience serving as a strategic partner to Sales leadership in a pipeline-oriented environment.
- Experience leading ISV or channel partner co-marketing programs, including MDF planning and management.
- Strong executive presence, with excellent communication, negotiation, vendor-management, and stakeholder-management skills.
- Experience with budget planning, forecasting, and ROI analysis, along with strong command of timelines, performance metrics, and operational details.
- Ability to turn ambiguous business objectives into structured strategies and executable programs, and to influence without direct authority.
- Experience mentoring or guiding junior team members, contractors, or agency resources.
- Advanced proficiency with CRM platforms; Salesforce (SFDC) strongly preferred.
- Experience with marketing automation platforms such as Marketo and HubSpot.
- Strong working knowledge of campaign tracking, multi-touch attribution, and pipeline reporting.
Preferred
- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.
- Familiarity with federal procurement cycles, contract vehicles, and government ethics and gift rules as they apply to events and government attendees.
- Experience marketing cybersecurity, cloud, or other enterprise technology solutions.
Success Attributes
Success in this role will be demonstrated through:
Strategic Program Leadership
- Flagship field programs and events are planned strategically, delivered on time and within budget, and meet or exceed agreed objectives.
Trusted Sales Partnership
- Sales leaders view field marketing as a strategic partner, with clear visibility into program plans, ownership, timelines, and follow-up.
Pipeline-Accelerating Demand Generation
- Programs generate measurable pipeline and revenue impact, supported by reliable, executive-ready reporting.
Scalable Processes & Team Enablement
- Processes, playbooks, and templates are adopted across the field marketing team and become increasingly scalable and repeatable.
Data-Driven Investment Decisions
- Program performance and ROI insights consistently shape budget allocation and future investment decisions.
Benefits & Perks
We want to empower and inspire employees to be and do their best. Our workdays are dynamic, collegial, and fun. Our office features multiple places to work unconstrained by typical office barriers. Our wellness package provides access to an on-site gym and includes medical, dental, and vision insurance along with options for FSA and EAP. We offer 401(k) with employer match, unlimited PTO, and a culture respectful of the reality that not everything in one’s personal life is guaranteed to happen only after hours.
All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran, or any other status protected by applicable federal, state, local, or international law.
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