Director of Retail Sales - Eastern US in Milwaukee, Wisconsin at Pretzilla, LLC

Remote, Eastern United States | Full time | Up to 30% travel

Love great food and a great deal? Pretzilla has been baking in Milwaukee since 1923, and our Soft Pretzel Bread is showing up in more stores every year. We are looking for a sales leader to own our retail business in the East.

What you will do

• Grow sales with the grocery chains in your territory

• Win new customers and get our full lineup on the shelf

• Lead brokers, plan promotions and visit stores

• Work with a small, hands on team that moves fast

What you bring

• 5 or more years of retail food or CPG sales

• Strong grocery chain relationships in the East

• Broker management and trade budget experience

What we offer

• Competitive salary plus an annual bonus

• Health, dental and vision insurance

• 401(k) with company match

• Paid time off and paid holidays

• Free Pretzilla products

Safety and Food Safety

• Follow GMPs and wear required PPE when visiting our plants or customer facilities

• Share accurate product, allergen and shelf life information with customers

• Report any customer quality or food safety concern to Quality Assurance within 24 hours

Account Growth

• Own sales volume, revenue and profit targets for retail accounts in the East

• Build annual business plans with each key account, including line reviews, new items and promotions

• Close distribution gaps so every customer carries our core buns, seasonal items and bites

• Find and win new regional and national grocery chains

• Plan and run promotions within the trade budget, and review results after each event

Broker and Distributor Management

• Lead and hold brokers accountable for store coverage, shelf placement and execution

• Work with distributors on orders, new item setup and out of stocks

• Visit stores in the territory to check shelf conditions, pricing and displays

Planning and Reporting

• Give monthly forecasts by customer and item to Supply Chain

• Work with Customer Operations and Finance on pricing, deductions and customer programs

• Track results with retailer data, syndicated data and our CRM, and report weekly to the VP of Sales

• Represent Pretzilla at trade shows and customer meetings

Other

• Share market and competitor insight with Marketing and R&D

• Other duties as assigned

Required Skills

• Strong relationship and negotiation skills with buyers and category managers

• Able to build a business plan and sell it with clear numbers

• Organized and able to manage many accounts and deadlines from a home office

• Valid driver’s license and a safe driving record

Education and Experience

• Bachelor’s degree in business, marketing or a related field, or equal work experience

• 5 to 7 or more years of retail sales in food or consumer packaged goods

• Experience selling to grocery chains in the Eastern United States

• Experience managing brokers and trade budgets

Preferred Experience

• Bakery, bread or fresh and frozen food sales

• Experience launching new items with major retailers

Tools and Equipment

• CRM software, Excel and PowerPoint

• Retailer data portals and syndicated data such as Circana or Nielsen

• Company laptop and cell phone