Marketing Account Manager in Draper, Utah at Asbury Automotive Group
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Job Description
351 Opportunity Wy, Draper, UT 84020, USA
Requisition ID Req #11320
About Asbury
Saxton Horne is part of Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.
Overview/Job Summary
The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns to increase sales and revenue for the company.
Duties/Responsibilities
Formulates plan for marketing objectives and leveraging SEM, SEO and Display to their fullest
Works with Operational Marketing Manager and other department heads on strategic planning
Drives KPIs by working with the MMD(s) and department heads on best practices and areas of opportunity
Conceptualizes marketing ideas and product launches
Ensures that all Asbury digital properties comply with legal and compliance standards set forth by state & federal law as well as all applicable manufacturer covenant requirements
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Performs other related duties to benefit the mission/vision of the organization
Education & Experience
Bachelor’s degree in ecommerce/marketing or a related field
Possesses leadership qualities and the ability to manage vendor marketing executives
Well versed in SEM, Display and Local SEO
Skilled in ROI calculations, A/B Testing and Excel
Previous experience preferred or automotive experience
Job Description Review - I have carefully read and understood the content of this job description. I understand the responsibilities, requirements and duties expected of me. I also understand that this job does not constitute a contract of employment nor alter my status as an at-will employee. I have the right to terminate my employment at any time for any reason and the company has a similar right.
Company Benefits:
Pay and Recognition:
Insurance / Retirement:
Learning, Tuition Assistance and Career Development:
Professional growth and development opportunities. Additional advantages:
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