Marketing & Business Director in San Luis Obispo, California at San Luis Obispo Classical Academy

About San Luis Obispo Classical Academy

Highly desirable employees at SLO Classical Academy are those who are: passionate about classical education and children, committed to personal and professional growth and development, effective and loyal team players, creative thinkers, in full support of our core values, and interested in the health and growth of SLO Classical Academy.

Pay: $90,000.00 - $100,000.00 per year

Job description:

Position: Marketing & Business Director

SLOCA’s VISION OF AND FOR EMPLOYEES

Highly desirable employees at SLO Classical Academy are those who are: passionate about education and children, committed to personal and professional growth and development, effective and loyal team players, creative thinkers, in full support of our core values, and interested in the health and growth of SLO Classical Academy.

POSITION PURPOSE / JOB SUMMARY

The Marketing & Business Director (MBD) is responsible for strategically growing SLOCA's income across multiple channels, including business revenue, and for driving marketing efforts to increase inquiries. This includes collaborating with management teams at the thrift store, bookstore, and online math video subscription team to increase revenue, and managing the creative team to develop, lead, and oversee marketing initiatives that drive enrollment growth.

JOB STRUCTURE AND WORKING RELATIONSHIPS

• Full-Time, Year-Round, Exempt Employee Status
• 40 hours per week, benefits, PTO
• Reports to the Chief Advancement Officer
• Oversees our Wisdom Wonder Project (WWP) Customer Service representative and Web master
• Oversees our thrift store manager
• Oversees our school store manager and supports the curriculum point person
• Oversees the Graphic Designer, Marketing Manager, and the Videography Designer
• Works closely alongside Admissions and Development teams to ensure cohesive messaging

EDUCATION AND EXPERIENCE

• Demonstrated possession of wisdom and values that align well with the mission and vision of SLO Classical Academy.
• Required:
• College degree
• 3+ years of marketing experience
• 6+ years of business building, management, and finance experience
• 4+ years of managing people and/or project management
• An excellent eye for design and alignment with the SLOCA brand
• Demonstrated strong people skills
• Technology - highly computer literate and quick tech study; knowledgeable with WordPress as well as automated email marketing systems preferred
• Demonstrated excellent written and verbal communication skills
• Knowledgeable concerning the latest developments in digital marketing communications
• Familiarity with Classical Education or Singapore Math is a bonus
• SLOCA-specific
• A willingness to learn about and support the mission of SLO Classical Academy passionately
• Clear a background check and TB screening
• Ability to carry out duties as described below
• A willingness to happily be in the trenches. This is a hands-on director position.

Core Competencies

• Service-oriented; a team player
• Ability to prioritize and carry out tasks in a timely manner
• Strong sense of ownership for work, assignments, and results
• Strong interpersonal skills; the ability to communicate effectively and respectfully with faculty, staff, and administration, both verbally and in writing
• Ability to foster and maintain a high level of morale between employees and volunteers
• Able to take guidance yet work independently, with minimal need for supervision
• Hold a mindset of growth and a willingness to learn

DUTIES & RESPONSIBILITIES

• Enrollment Marketing
• Develop and oversee a full marketing plan that accurately reflects SLOCA’s culture, image, mission, and vision and reaches SLOCA enrollment goals.
• Lead enrollment marketing through word-of-mouth campaigns, digital marketing, print-based marketing, social media, and event-based marketing.
• Develop and implement effective campaigns through the above channels that align with the marketing plan and report on the effectiveness on inquiry growth.
• Coordinate all publications and advertisements, including recruitment pieces, short videos, targeted emails, invitations to special events, parent meeting information, and other communication materials.
• Develop and manage the marketing and advertising budget, reporting on ROI’s of each investment to the ELT and finance team.
• Create content for and maintain all social media channels for the school (Facebook, Instagram, LinkedIn), updating regularly with consistent messaging that aligns with the school’s mission
• Work closely with the Director of Admissions to create marketing and communications strategies that promote and enhance recruitment.
• Business Revenue Growth
• Lead growth strategy and execution for all business income channels, including: Fred and Betty’s Thrift Store, The Den bookstore, and WWP online math subscription program.
• Create and oversee growth plans for each revenue stream with clear goals and metrics
• Manage business budgets, financial targets, and performance reporting
• Track KPI’s, customer data, and feedback to inform decisions
• Oversee platform integrations for digital marketing success
• Collaborate with curriculum point person and store manager to align offerings with family needs and curriculum requirements

Communication

• Ensure a smooth, effective school-wide communication process to reduce repetition and ensure clear, accurate communication.
• Prepare quarterly reports for the finance team for areas overseen.
• Oversee and monitor the school’s brand guides, ensuring publications adhere to the organization’s branding and messaging guidelines.
• Manage media relations by identifying newsworthy events, writing press releases, and cultivating strong collaborative partnerships with local media.

Staff development and support; team

• Lead and develop marketing, communications, and business team members.
• Lead DeveloMarketing Team as a group

Shared responsibilities as Broader Lead Team Member

The Broader Leadership Team (BLT) collectively brings our mission and vision to life, together and in each person’s area of oversight. They are ambassadors for SLOCA. The BLT is the #1 team for its members. They are a unified team of leaders overseeing various aspects of the organization. They respect, encourage, support, and recognize the various roles on the team. They present as one unified leadership team and have each other's backs. If this team is not well-connected, it puts the entire organization at risk.

Responsibilities include, but are not limited to:

• Taking initiative and leading in their own areas to support the organizational goals/direction
• Providing data and input for the ELT
• Holding one another accountable
• Embracing and owning SLOCA ELT and BLT decisions (for the good of the organization) and representing the direction and decisions on their teams, moving them towards understanding and action
• Serve as connectors/be aware of what is going on in other departments
• Participating in decisions as appropriate, primarily related to one’s area of oversight and in line with mission and vision
• Providing hospitality to coworkers, parents, and students
• Growing one’s team and/or area of oversight as aligned with the mission and vision
• Support team members and participate in other teams/activities/goals as needed

PHYSICAL DEMANDS

• Able to lift up to 50 pounds on a limited basis. Able to sit at a desk or in meetings for long periods of time and move about campuses easily. Able to work irregular hours if needed for meetings, etc.