Visual Content Designer in Grand Rapids, Michigan at Duravent Group
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Job Description
Who We Are:
The Duravent Group is a recognized global technology leader in the HVAC industry, first-to-market with innovations in venting systems. Founded in 1956, our $500 million + company is headquartered in Detroit, Michigan, and has 15 locations across Canada, Mexico and the United States. Duravent leads with best-in-class design and manufacturing capabilities, world-class distribution networks, and customer-first service and support. We ensure quality and drive safety through scientifically proven materials and unequaled engineering. Duravent acquired Grand Rapids-based Hart & Cooley in 2021. A leader in the HVAC industry since 1901, the Hart & Cooley acquisition brings a legacy of quality and service, robust manufacturing and distribution capabilities, and a suite of trusted brands into the Duravent family. As a combined company, Duravent is uniquely positioned as the next generation leader in interior climate technology industry. Our team of passionate professionals needs you! Come join us and help us build for the future!
This Role:
The Visual Content Designer reports directly to the Senior Brand Manager and is based in Grand Rapids, Michigan. This hands-on role is responsible for creating high-quality product photography and videography for the PIM system, Retail.com, Residential.com, the customer portal, websites, and other marketing channels. Working primarily from a dedicated in-house studio, this individual will plan, capture, edit, and deliver compelling visual content that educates both professional contractors and homeowners. The ideal candidate can take projects from concept through final delivery, including creative development, scriptwriting, filming, editing, and motion graphics, while producing engaging content that supports product launches, customer education, ecommerce growth, and brand storytelling.
What You Will Do:
- Plan and shoot professional product photography and videography for PIM, retail.com, residential.com, the customer portal, websites, and additional digital and print applications.
- Develop and execute high-impact visual storytelling through photography and video that brings products to life for homeowners, installers, contractors, distributors, and retail partners.
- Create compelling content from concept to completion, including creative direction, script development, filming, editing, motion graphics, and final asset delivery across digital, ecommerce, social, and sales channels.
- Photograph products in a dedicated studio environment and on location at factories, distribution centers, offices, and job sites.
- Light products accurately and consistently using high-output lighting, secondary lighting, diffusion, grip equipment, backgrounds, and related production tools.
- Shoot and light professional video content, including product demonstrations, installations, interviews, training content, and location footage.
- Record clean, professional interview and location audio using appropriate microphones and audio equipment.
- Edit video footage, perform color correction, improve audio, and prepare final files for multiple channels and formats.
- Retouch, composite, and color-correct still photography while maintaining accurate product appearance.
- Create basic motion graphics, titles, lower thirds, transitions, and other supporting video elements.
- Use tethered photography workflows to review, select, and organize images efficiently during shoots.
- Manage digital workflows, file naming conventions, metadata, version control, folder structures, backups, and asset delivery.
- Maintain an organized, searchable visual asset library and support the accurate placement of approved assets within PIM and other platforms.
- Coordinate freelance assistants, specialized equipment rentals, locations, and other production resources when required.
- Travel to and work independently at company facilities, distribution centers, customer locations, and job sites as needed.
How You Will Do It:
- Partner closely with Marketing, Ecommerce, Product Management, Sales, Operations, and other stakeholders to understand project goals, priorities, specifications, and timing.
- Develop shot lists, video scripts, production plans, schedules, equipment lists, and location requirements before each shoot.
- Apply consistent brand, photography, videography, and product presentation standards across all deliverables.
- Adapt lighting and production techniques for products with varied sizes, materials, finishes, glare, and reflectivity.
- Balance multiple projects and deadlines while maintaining strong attention to detail and production quality.
- Work independently, solve production challenges on location, and communicate clearly with facility teams and project stakeholders.
- Maintain camera, lighting, grip, audio, computer, storage, and studio equipment in shoot-ready condition.
- Continuously improve production workflows, asset organization, and content quality.
What We’re Looking for:
- 4+ years of professional experience in photography, videography, visual content production, or a related field.
- A strong portfolio demonstrating product storytelling through photography, lighting, videography, video editing, audio recording, photo retouching, and color correction.
- Hands-on experience with professional DSLR or mirrorless camera systems, lenses, studio and location lighting, diffusion, grip equipment, backgrounds, tethered capture, microphones, and audio recorders.
- Experience working across a wide variety of creative and production software, including Adobe Creative Cloud applications such as Photoshop, Lightroom, Premiere Pro, After Effects, and Illustrator.
- Strong working knowledge of digital photography and video workflows, file formats, color management, naming conventions, metadata, storage, and asset organization.
- Ability to work independently in active manufacturing, distribution, office, and job-site environments while following all site-specific safety requirements.
- Strong planning, organization, communication, collaboration, and problem-solving skills.
- Ability to manage multiple assignments and deliver accurate, production-ready assets on schedule.
- Flexibility to travel to company and customer locations as required.
- Must be able to share portfolio of prior photography and videography work.
- Must be able to provide examples of videos that educate target audiences and drive purchase intent.
Education: Bachelor’s degree in photography, videography, visual communications, multimedia design, graphic design, or a related field, or equivalent professional experience.
What We Offer:
- Short Term Incentive Program (STIP)
- 401(k) with match
- Paid Holidays
- Paid Vacation
- Paid Personal Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Long Term Disability Insurance
- Short Term Disability Insurance (variable per state)
- Life Insurance
- Flexible Spending Accounts
- Employee Assistance Plan
EEOC Statement:
Duravent is an equal opportunity employer committed to making employment decisions solely on valid job requirements. We provide employment opportunities to all qualified applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity/expression, age, disability or veteran status.