Sr. Manager, Integrated Campaigns and ABX in United States at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager, Integrated Campaigns and ABX based in the United States.
This is a high-impact, strategic marketing leadership role responsible for designing and scaling integrated demand generation and account-based marketing programs that drive measurable pipeline and revenue growth. You will operate at the center of Marketing, Sales, and Revenue Operations, building cohesive multi-channel campaigns that engage both broad audiences and high-value enterprise accounts. The role combines strategic planning with hands-on execution, requiring a strong ability to translate product messaging into compelling campaign narratives. You will also lead the development of targeted ABX programs that engage buying groups across priority accounts and accelerate deal progression. The environment is fast-paced, data-driven, and highly collaborative, with strong alignment across go-to-market teams. This is an opportunity to shape how integrated campaigns and account-based strategies scale within a category-defining AI-driven organization.
You will own the end-to-end strategy, execution, and optimization of integrated campaigns and ABX programs that drive awareness, engagement, pipeline, and revenue impact.
- Develop and execute integrated, multi-channel demand generation campaigns across digital, content, webinars, events, email, social, and outbound channels.
- Translate product marketing messaging, launches, and thought leadership into high-impact, revenue-driven campaign programs.
- Own campaign planning, calendars, execution frameworks, and performance measurement across marketing and revenue teams.
- Design and lead ABX strategies focused on high-value accounts and buying groups in close partnership with Sales and SDR leadership.
- Build personalized account-based journeys leveraging targeted content, executive engagement, events, and coordinated sales plays.
- Align marketing and sales teams around account engagement strategies, pipeline progression, and revenue outcomes.
- Define and track campaign and account-level KPIs including pipeline influence, engagement, conversion, and revenue impact.
- Analyze performance data to optimize campaigns, improve targeting, and enhance overall marketing effectiveness.
- Build scalable campaign and ABX frameworks, playbooks, and processes to support growth across segments and regions.
- Partner cross-functionally with Product Marketing, Revenue Operations, Sales, SDRs, and Customer Success to ensure alignment and execution excellence.
You are a data-driven, execution-oriented marketing leader with deep experience in integrated campaigns and account-based strategies in B2B SaaS environments.
- 8+ years of experience in B2B marketing, including integrated campaigns, demand generation, ABM/ABX, or growth marketing roles.
- Proven track record of building and scaling integrated campaigns that directly drive pipeline and revenue impact.
- Hands-on experience designing and executing ABX programs targeting enterprise and strategic accounts.
- Strong understanding of multi-channel marketing including paid media, email, webinars, events, content, social, and outbound programs.
- Demonstrated ability to partner closely with Sales and Revenue Operations to align marketing efforts with revenue goals.
- Strong analytical skills with the ability to interpret data and translate insights into actionable campaign improvements.
- Experience with marketing automation and CRM platforms such as Marketo, HubSpot, Eloqua, and Salesforce.
- Strong project management skills with the ability to manage multiple complex campaigns simultaneously.
- Excellent communication and stakeholder management skills across technical and non-technical teams.
- Ability to balance strategic thinking with hands-on execution in a fast-paced, high-growth environment.
- Competitive compensation package including base salary, performance incentives, and equity
- Comprehensive medical, dental, and vision insurance for employees and eligible dependents
- Flexible unlimited PTO policy to support work-life balance and wellbeing
- Company holidays, annual winter break, and paid parental leave
- 401(k) retirement savings plan
- Quarterly lifestyle spending account for wellness, learning, and personal development
- Monthly stipend for mobile and internet expenses
- Fully remote-friendly work environment with strong cross-functional collaboration
- Opportunity to contribute to a leading AI-powered customer experience platform.