Social Media & Content Marketer in Southfield, Michigan at EPIC Health System LLC

Location: Onsite in Southfield, MI

The Social Media & Content Manager is responsible for owning and executing the complete social media strategy across four healthcare brands. This role combines content strategy, trend research, video production, creative development, social media management, and performance optimization.

The ideal candidate is highly creative, comfortable on-site filming providers and staff, stays ahead of social media trends, and can independently take content from concept to publication. This individual will create engaging content designed to grow followers, increase brand awareness, drive engagement, and support business growth across multiple brands.

This is a hands-on role requiring both strategic thinking and content creation expertise.

• Own and execute social media strategy across brands, ensuring consistent branding, messaging, and audience engagement.
• Develop and manage content calendars aligned with marketing campaigns, events, and business goals.
• Identify trends, viral content opportunities, and platform updates to drive follower growth and engagement.
• Execute social campaigns designed to increase awareness, engagement, patient acquisition, and brand growth.
• Analyze social media performance and provide recommendations to improve results.
• Stay current on platform best practices, social trends, and emerging content opportunities.

• Film providers, staff, community partners, and events to create engaging social media content.
• Create, edit, and publish videos, reels, TikToks, graphics, stories, and other social-first content.
• Manage content production from concept to completion, including planning, filming, editing, publishing, and optimization.
• Ensure all content meets brand standards, compliance requirements, and quality expectations.

• Engage with followers and manage community interactions across social platforms.
• Collaborate with internal teams to support campaigns, launches, events, and strategic initiatives.
• Support additional marketing projects and initiatives as assigned by leadership.

• 2–5+ years of social media management and content creation experience.
• Strong experience filming and editing short-form video content.
• Experience managing multiple brands simultaneously.
• Strong understanding of social media algorithms and content trends.
• Ability to work independently and proactively generate content ideas.

Proficiency with:

• Canva
• CapCut
• Adobe Creative Suite (preferred)
• Meta Business Suite
• TikTok Business Center
• LinkedIn
• YouTube

At EPIC Health, we're transforming healthcare through innovation, accessibility, and patient-centered care. As part of our growing marketing team, you'll have the opportunity to shape the voice and visibility of multiple healthcare brands while creating meaningful content that impacts communities.

You'll work in a collaborative, fast-paced environment where creativity, initiative, and new ideas are encouraged. Your work will directly support patient growth, community engagement, and brand expansion.

• Competitive Compensation
• Comprehensive Benefits Package (Medical, Dental, Vision)
• 401(k) Retirement Plan
• Paid Time Off and Holiday Pay
• Professional Development and Career Growth Opportunities
• Collaborative and Innovative Team Environment
• Opportunity to Make a Meaningful Impact in Healthcare

Ready to help grow healthcare brands that make a difference?

Apply today and join EPIC Health.

Visit www.epichs.org to learn more.

Background checks are required for this role.