Director of Sales in Dartmouth, Nova Scotia at Cellula Robotics Ltd

The Director of Sales (Global Defense Market) reports to the Chief Executive Officer and is responsible for all sales activities across all product lines and market segments. The Director of Sales (GMDM is also responsible for providing direction and leadership to the sales team with a focus on the Global Defense market and supporting commercial sales in the Maritime sector as required.

The core responsibilities include planning and conducting sales activities to secure sustainable year-on-year sales income growth for all current and new products. This includes actual sales activities with their own goals, setting team goals and KPIs, conducting trade show and conference activities.

The role includes the following activities:

Sales Activities and Performance (goals to be updated by end of Q3 annually):

Prospect for new opportunities and potential customersIdentify and qualify new leads across all market segments – Focusing mainly on Canadian and International Navies allowable within current and new export compliance. Build and maintain professional relationships with customers, potential customers and end users throughout the value chainCompile and review value-based sales proposals and formal quotationsNegotiate and close sales contracts on behalf of Cellula Robotics within approved mandates (subject to approval in accordance with the Sales Process):
• Secure at least 2 (two) new customers per calendar year across the sales team
• Secure income of greater than 40% YoY growth between 2027 and 2030