Area Director of Sales & Marketing in at Sandpiper Property Mgt

Job Description

AREA DIRECTOR OF SALES & MARKETING – GEORGIA REGION

Position Summary:

The Area Director of Sales & Marketing will lead and execute strategic sales efforts across 3 assigned hotel properties in the Georgia market. This role is responsible for soliciting business across all market segments to maximize overall market positioning, elevate brand awareness, and consistently meet and/or exceed budgeted room, group, meeting, and banquet revenue goals across the Georgia portfolio.

Duties of the Area Director of Sales & Marketing:

• Prospect and solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections, and written communication across the 3 assigned Georgia hotels.

• Creatively manage all aspects of sales and marketing efforts for the Georgia portfolio, providing strategic vision for maximum hotel sales generation and optimal revenue growth.

• Promptly prepare correspondence to customers, internal booking reports, and file maintenance/database entry.

• Drive increased revenue and profit to achieve the company’s ambitious portfolio growth objectives in the region.

• Achieve stringent sales targets through a highly professional, knowledgeable, and proactive approach on all new business leads.

• Foster a positive, sales-focused team culture across all departments and maintain open communication with property leadership and brand representatives for the best overall portfolio performance.

• Participate in daily business review meetings, pre-convention meetings, training, and other sales-related meetings as required.

• Maintain effective time management to ensure all 3 Georgia hotels receive ample sales support and successfully meet individual and regional revenue targets.

• Attend local trade shows, Georgia community events, and regional industry meetings to represent the properties.

• Forge relationships and build rapport. Cultivate, enhance, and leverage external and internal relationships to elevate market share awareness and drive continuous business to the portfolio.

• Develop and maintain comprehensive knowledge of Georgia market trends, local competition, and key corporate accounts.

• Utilize strong technical skills to understand and propose strategies, tactics, or solutions tailored to client requirements.

• Plan and coordinate the implementation of business plans and the penetration of new regional market segments.

• Adapt actively and listen carefully to understand the needs behind each account opportunity.

• Collaborate with hotel General Managers and Regional Managers to build and activate property- and market-specific strategies to capture new business.

• Lead and manage the Business Transient RFP process for all properties in the Georgia portfolio.

• Assist with all group leads, sales contracts, and rate negotiations.

• Oversee regional social media strategy and advertising partnerships.

Requirements of the Role:

• Experience working with senior management to align sales strategies and multi-property solutions.

• Proven experience working in a corporate/business-focused hotel sales environment.

• Excellent negotiation skills with a track record of successfully pitching and closing new business.

• Proven track record of increasing revenue through lead generation at both the property and regional levels.

• Demonstrated success in developing, implementing, and benefitting from organizational sales strategies.

• Established history of consistently exceeding sales goals.

• Strong geographic/market familiarity or adaptability to drive sales across multi-property portfolios.

• Exhibits high professionalism, a service-focused approach, and a strong drive for success.

• All other duties as assigned by supervisor.

QUALIFICATIONS

Education:

• Undergraduate degree in Business Management, Economics, Marketing, or other business-related field preferred.

Experience:

• 3 - 5 years of experience in a management or leadership role (hospitality, retail, food service preferred).

• 3 - 4 years of dedicated work experience in hospitality sales (multi-property or regional experience preferred).

Knowledge:

• General understanding of common office procedures.

• Basic business management and multi-unit sales practices.

Skills:

• Must be able to read, write, and speak English proficiently.

• Intermediate computer operation including, but not limited to, accessing data from the internet, CRM systems, and sales management platforms.

• Effective communication with staff, clients, and hotel guests.

• Effective conflict management.

• Effective negotiation and sales skills.

Abilities:

• Read, comprehend, and follow written procedures.

• Respond calmly in situations of conflict and stress.

• Adapt quickly to changes in daily work and market conditions.

• Problem-solve in a timely and effective manner.