Social Media Assistant Manager (Bilingual - Spanish) in Brea, California at SAMYANG AMERICA INC

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

Buldak is looking for a culturally fluent Hispanic Market Social Media Marketing Manager to lead how our brand shows up with Hispanic audiences across social, with TikTok as the primary platform. This role will manage strategy and execution for Hispanic-focused social content, building a presence that feels native, entertaining, and unmistakably Buldak.

Key Responsibilities:

• Manage the strategy and day-to-day execution of Buldak’s Hispanic social presence, with TikTok at the center

• Be the lead and spearhead the development and growth of a dedicated Hispanic TikTok account

• Translate brand campaigns into culturally relevant social content for Hispanic audiences

• Develop content formats, trends, and recurring series that drive engagement and growth

• Work closely with creators and influencers to expand reach, spot emerging trends early, and move quickly to produce viral, trend-driven content.

• Collaborate with brand, creative, and social teams to align messaging and campaigns

• Track performance and optimize content based on insights and platform behavior

• Stay tapped into Hispanic cultural trends and social conversations

Requirements:

• Deeply familiar with Hispanic culture, language, and social media behavior

• 4-7 years of experience preferred

• Experience managing or growing social media channels, especially TikTok

• Nice to have: Experience as a Spanish-language content creator.

• Strong creative instincts with an understanding of creative, media, influencer landscape, and what performs on social

• Comfortable balancing strategy with hands-on execution

• Organized, collaborative, and able to move quickly

• Spanish fluency strongly preferred

The base salary for this position is between $80,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.