Senior Art Director at The Brand Leader, Inc. – Greenville, South Carolina

Discover. Real. Growth.

At The Brand Leader®, Discover. Real. Growth. is not just something we deliver to clients. It defines how we build careers.

Discover your potential.

Create work that shows up in the real world.

Grow your skills, your portfolio, and your leadership.

For 27 years, we have built and led national brands across industries. With strategy, creative, digital, photography, and video under one roof, we bring brands full circle from idea to execution.

The Opportunity

We are looking for a Senior Art Director who is ready for more. This is a full-time, on-site role based in Greenville, SC. We believe great creative work happens shoulder to shoulder inside the studio.

More ownership.

More influence.

More exposure to high-level brand thinking.

This is a growth-track role for a strong creative who wants to expand beyond execution and step deeper into concept development, integrated storytelling, and team leadership.

You’ll partner closely with Brand Strategists and Creative leadership to develop brand platforms and campaigns — shaping ideas that move seamlessly from strategy through execution across channels.

You’ll help bring ideas to life alongside our in-house photographer and videographer, guiding concepts from shoot through final delivery.

Who You Are

You think beyond individual assets and understand how ideas scale across systems.

You have strong design fundamentals and sharp conceptual instincts.

You understand that brand is the foundation and storytelling is the multiplier.

You are comfortable presenting work and articulating your thinking.

You thrive in a fast-paced agency environment.

You want to grow into larger creative leadership over time.

Core Responsibilities

• Translate brand strategy into compelling visual concepts, brand platforms, and campaign ideas
• Develop scalable creative systems that extend across identity, campaign, and experiential touchpoints
• Contribute meaningfully to high-level brand thinking and creative direction

Art Direction & Design Excellence

• Lead visual direction across campaigns, brand systems, and integrated initiatives
• Produce high-level design work that sets the creative standard for the team
• Ensure craft excellence across typography, layout, composition, and visual storytelling

Storytelling & Campaign Development

• Shape integrated campaign ideas that connect message, visual identity, and audience
• Partner closely with copywriters to bring narrative-driven concepts to life
• Develop work that resonates emotionally while remaining strategically grounded

Collaboration & Production Execution

• Collaborate with designers, copywriters, strategists, and production talent
• Work directly with in-house photographer and videographer to concept, direct, and execute shoots
• Guide projects from concept through production, post, and final delivery
• Present work internally and to clients with clarity and confidence
• Ensure final outputs meet both creative and strategic standards

Digital & Platform Fluency

The ideal candidate demonstrates a strong understanding of how modern brands live in digital environments.

This includes experience such as:

• Designing digital-first brand experiences, including website design and UX/UI systems
• Developing content ecosystems across social media platforms
• Creating campaign extensions and platform-native content for digital channels
• Designing performance-oriented creative for paid media (social ads, display, landing pages)
• Understanding how creative adapts across owned, earned, and paid channels
• Partnering with digital or media teams to refine creative based on performance insights

This perspective signals a creative who understands that today’s brands don’t just launch — they live, adapt, and perform.

What We Are Looking For

• 5–7 years of experience in an agency or comparable creative environment
• Strong portfolio demonstrating brand systems, campaign thinking, and integrated creative execution
• Experience collaborating with production teams and leading creative through execution
• Advanced proficiency in Figma and Adobe Creative Suite including Photoshop, Illustrator, InDesign, Premiere, and After Effects
• Strong typography, layout, and visual storytelling skills
• Solid presentation and communication skills
• Ability to manage multiple projects in a deadline-driven environment
• Bachelor’s degree in Art, Graphic Design, or related field preferred.

Benefits

Full-Time Benefits:

• Medical, dental, vision, and short- & long-term disability insurance
• Flexible time and unlimited vacation (after the first 90 days)
• Retirement plan with employer match

• Bagel Thursdays
• Team Activities
• Fun & Encouraging Culture
• So much more