Home Care Business Development Manager-Medicaide Waiver Program in Grand Rapids, Michigan at Serenity Home Health Care

Business Development Manager

Job Summary

Position Overview: The Business Development/Office Manager is responsible for overseeing daily operations and overall functionality of the workspace, including front desk/reception management. This role is also tasked with driving business development initiatives, optimizing marketing strategies, and ensuring the seamless administration of office functions.

This role is integral to both business growth and operational efficiency, ensuring the organization functions smoothly while driving revenue and market expansion.

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze client insights, workforce trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Collaborate with Business Management Representatives to test and evolve tactics to nurture leads.
• Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing accordingly.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
• Assist with community outreach for recruitment purposes.
• Conduct introductory presentations and welcoming events for new or existing partners/entities.
• Deliver company souvenirs to contracted partners/entities.
• Perform other job-related duties as assigned.

Required Skills/Abilities

• Strong organizational and leadership skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and other relevant software
• Ability to multitask and prioritize tasks effectively.
• Experience in managing payroll and office administrative functions.
• Ability to analyze data and develop strategic business insights.

Education and Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field preferred.
• Proven experience in business development, marketing, or office management.

Physical Requirement

• Prolonged periods sitting in a desk and working in a computer