Paid Media Manager at Daniels Health – Chicago, Illinois

Paid Media Manager

The Paid Media Manager is a strategic, revenue-driven leader responsible for owning the paid media function across multiple brands and regions. This role goes far beyond campaign execution it requires full-funnel strategy development, cross-functional alignment, budget stewardship, and clear visibility into how paid media directly impacts pipeline, revenue, and ROI/ROAS.The ideal candidate is an analytical, proactive marketer who can independently manage complex campaigns, present performance narratives to Sales and senior leadership, and continuously identify opportunities for scale and efficiency.________________________________________Key Responsibilities1. Revenue & Pipeline AccountabilityOwn the paid media contribution to pipeline, revenue, ROI, and ROAS.Develop scalable, multi-channel strategies to drive measurable growth across brands and regions.Ensure paid media architecture, reporting, workflows, and systems operate efficiently and reliably.________________________________________2. Platform Expertise (Hands-On Experience Required)Candidates must already be proficient in:GA4 (event tracking, attribution, advanced conversion reporting)Salesforce (lead opportunity revenue reporting and visibility)Google Ads & Microsoft/Bing SearchLinkedIn Ads (lead gen + ABM-focused campaigns)Exposure to StackAdapt or additional emerging platforms is a plus but not required upfront.________________________________________3. Reporting, Analytics & Stakeholder CommunicationOwn weekly, monthly, and quarterly reporting for all paid media programs.Clearly articulate KPIs, including: oROAS vs ROIoCost per Lead vs Cost per OpportunityoRevenue Influenced vs Revenue SourcedPresent performance insights to non-marketing audiences, including Sales, Brand, and leadership teams.Identify key trends, optimization opportunities, and financial impacts proactively.________________________________________4. Budget Ownership & Multi-Brand Scale ManagementManage multiple budgets simultaneously across: oDistinct brandsoGeographic regionsoMixed campaign objectives (brand awareness vs demand generation)Reallocate spend based on performance insights, not simple pacing or historical patterns.Ensure budgets are strategically aligned with pipeline and revenue targets.________________________________________5. Campaign Strategy LeadershipServe as the primary owner of paid media campaign strategy.Proactively ideate and propose net-new campaign frameworks and tests.Balance mid/upper funnel initiatives with lower-funnel demand-generation strategy.Translate business goals into actionable, platform-specific tactics across channels.________________________________________6. Cross-Functional CollaborationWork closely with:Sales to maintain a closed-loop feedback system on pipeline quality and conversion trends.Web/SEO teams to optimize landing page experience and conversion rates.Brand & Content teams to ensure message consistency and audience alignment.Marketing leadership and Brand Managers to support broader go to market initiatives.The manager must understand the full-funnel ecosystem not just channel-level execution.________________________________________7. Seniority ExpectationsThis role is designed for a mid- to senior-level paid media professional who can:Fully own the channelOperate independently with minimal day-to-day directionStill be coachable and eager to grow within the organizationOversee one individual Media SpecialistThis is not an entry-level or execution-only position.________________________________________8. Success Metrics in the First 90 DaysEstablish trustworthy, revenue-tied reporting infrastructureDeliver clear insights on channel and campaign performanceLaunch at least one new testable campaign strategy or frameworkBuild confidence with Sales that paid media is positively impacting pipelineDaniels Health & Sharpsmart is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Daniels Health & Sharpsmart prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. Daniels Health & Sharpsmart conforms to the spirit as well as to the letter of all applicable laws and regulations.
$74,811 - $94,559 a year