Product Manager, Website at Softline Solutions – Glendale, California

About Softline Solutions

At Softline Solutions, our mission is to make your professional life as easy as possible. Running a business is a consuming thing, making it necessary to spend as much time on it as you can without fretting over your online presence.

It has been our experience that end users gravitate to online businesses that incorporate memorable experiences into their products and services. We understand this completely…and we always strive to make brands stay in the minds of consumers.

About the role

We’re looking for a Product Manager, Website to own website performance, experimentation, and conversion optimization for a specific brand within our portfolio. Reporting to senior marketing leadership, this role is ideal for a technically proficient growth-minded product leader who can translate marketing objectives into structured experimentation and measurable site improvements.

You’ll be responsible for defining and prioritizing the website roadmap, leading A/B testing and optimization efforts, and partnering closely with Engineering, Marketing, Product, Analytics, and Creative teams to continuously improve conversion and engagement.

This role blends product ownership, technical fluency, experimentation rigor, and cross-functional leadership — with clear accountability for measurable website performance outcomes.

What you'll do

• Own the website product roadmap with a focus on growth, conversion, and user experience
• Lead structured experimentation across homepage, category pages, PDPs, and landing pages
• Develop hypotheses based on behavioral data and performance insights, and translate them into clear technical requirements
• Partner with engineers to scope, prioritize, and ship website improvements
• Collaborate with Brand, Paid Media, and Lifecycle teams to ensure site experiences support campaign and funnel objectives
• Work closely with Analytics to ensure tracking integrity and experiment measurement accuracy
• Design and execute A/B and multivariate tests, including hypothesis development, implementation, analysis, and documentation
• Report on experiment outcomes and overall website performance, clearly articulating business impact
• Identify friction points across the funnel and recommend UX, content, and structural improvements
• Establish and maintain dashboards tracking conversion and engagement KPIs
• Continuously improve testing velocity and institutionalize learnings across brands

Qualifications

• 5–8+ years of experience in Digital Product Management, Growth Product, CRO, or Website Optimization
• Demonstrated experience leading A/B testing and experimentation programs
• Strong technical fluency and comfort working directly with engineers
• Experience translating business objectives into technical requirements and product briefs
• Deep understanding of funnel analysis, user behavior, and performance metrics
• Hands-on experience with analytics platforms (e.g., GA4) and testing tools
• Strong prioritization skills and ability to balance quick wins with foundational improvements
• Comfortable working in a fast-paced, multi-brand or high-growth environment
• Data-driven mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders
• A proactive, organized operator who can independently drive initiatives from ideation through launch and reporting