Marketing Manager at Old Dominion Harley-Davidson – Fredericksburg, Virginia

Responsibilities

• Develop and execute dealership marketing campaigns and events.
• Manage social media, digital ads, and website updates.
• Create engaging content that highlights the Harley-Davidson experience.
• Build partnerships with community organizations and media outlets.
• Track campaign performance and report results to management.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Minimum 3–5 years of marketing experience, preferably in retail, automotive, or powersports industries.
• Proficiency in digital marketing platforms, social media management, and analytics tools.
• Strong creative, organizational, and project management skills.
• Ability to plan and execute large-scale events with attention to detail.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and tracking ROI.
• Familiarity with Harley-Davidson culture and customers preferred.
• Proficient in Adobe Creative Suite, Canva, Google Analytics, and Microsoft Office.
• Valid driver’s license and motorcycle endorsement preferred.

Compensation & Benefits

• Competitive salary based on experience
• Medical, Dental, and Vision Insurance
• LegalShield Coverage
• Voluntary Life Insurance, Long-Term Disability (LTD), Accident, and Critical Illness Insurance
• 401(k) with Employer Match
• Paid Sick Leave, Vacation, and Holidays
• Employee discounts on Harley-Davidson motorcycles, apparel, and accessories
• Opportunities for professional development and Harley-Davidson training