Marketing Assistant at Distro – Bogotá

Job Description

The Marketing Assistant is responsible for supporting the execution of marketing campaigns, ensuring they align with the marketing plan objectives and are delivered with high quality and on time. This role requires a basic understanding of digital marketing and strong organizational skills to support content, campaigns, and demand generation initiatives.

Responsibilities

• Assist in projects to develop and execute marketing campaigns, brand and blog collateral, and content marketing initiatives (weekly news alerts, monthly webinars, website blogs).

• Follow established processes to ensure consistent brand delivery, including messaging frameworks, visual assets, key terminology, accurate data, and highlights.

• Summarize and support scorecards for marketing metrics and performance tracking.

• Work closely with the Marketing Specialist and CMO to support organizational growth through content marketing and demand generation strategies.

• Follow the strategic events calendar to drive brand awareness, attract new prospects, and accelerate existing opportunities.

• Prepare desktop competitive research reports.

• Collaborate with the Marketing Specialist and web agency to optimize website content.

• Support the centralized marketing calendar by helping create spotlight articles, social media content, email campaigns, and industry white papers.

• Coordinate the development of marketing collateral, promotional materials, merchandise, and other sales support assets.

• Support the Marketing Specialist with background research for marketing initiatives (e.g., Teachers Initiative).

Requirements Education

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field. Experience

• 1–2 years of experience in marketing, consulting, and/or agency environments.

• Experience in B2B marketing.

• Experience in market research and analytics.

• Graphic design experience using Adobe InDesign, Photoshop, and Illustrator.

Knowledge, Skills & Abilities

• Experience working with Content Management Systems (CMS), preferably WordPress.

• Knowledge of content marketing and digital channels (social media, blogs, LinkedIn, Twitter, etc.).

• Strong writing, editing, proofreading, and research skills.

• Project management experience is a plus.

• Proficient in MS Office, especially Excel and PowerPoint.

• Strong team player with the ability to build relationships across different teams.

• Goal-oriented, detail-focused, highly organized, and results-driven.

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