Associate Director, Marketing Effectiveness in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Associate Director, Marketing Effectiveness in the United States.

This role sits at the core of marketing performance optimization within a complex healthcare environment, focusing on elevating how marketing investments are planned, executed, and measured. The position is responsible for driving marketing excellence across multiple brand teams by strengthening capabilities, improving operational efficiency, and ensuring disciplined agency and vendor management. It plays a key role in transforming marketing execution into a more data-driven, consistent, and scalable system. Working cross-functionally with commercial operations, finance, legal, and brand stakeholders, the role ensures alignment between strategy and execution. It is highly strategic yet hands-on, combining analytics, process design, and stakeholder leadership. The environment is fast-paced, matrixed, and centered on continuous improvement and measurable impact.

• Lead the development and implementation of marketing excellence frameworks, tools, and best practices to ensure consistent, high-quality execution across brand teams.
• Manage agency relationships including selection, contracting, performance evaluation, and optimization to ensure value delivery and cost efficiency.
• Identify inefficiencies in marketing processes and design scalable improvements to enhance operational effectiveness and execution speed.
• Implement performance measurement systems, KPIs, and reporting structures to enable data-driven decision-making and continuous optimization.
• Partner closely with commercial operations, finance, legal, compliance, and brand teams to ensure alignment of marketing activities with business priorities.
• Oversee marketing budgets and resource allocation to ensure investments are strategically aligned and deliver measurable ROI.

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of experience in marketing operations, marketing effectiveness, or agency/vendor management, ideally within pharmaceutical or healthcare environments.
• Strong expertise in project management, process optimization, and operational improvement within complex organizations.
• Proven experience managing external agencies and overseeing marketing budgets with accountability for performance outcomes.
• Ability to analyze marketing performance data and translate insights into strategic and operational improvements.
• Strong communication, negotiation, and stakeholder management skills across cross-functional and matrixed environments.
• Demonstrated ability to influence, collaborate, and drive alignment across diverse teams and senior stakeholders.
• Strategic mindset with strong problem-solving skills and ability to balance short-term execution with long-term impact.

• Competitive compensation package: $169,222 – $253,000 base salary range, plus incentive opportunity.
• Comprehensive medical, dental, vision, prescription drug coverage for employees and eligible dependents.
• 401(k) plan with generous company match.
• Paid time off, paid holidays, and flexible time-off programs.
• Parental leave programs and family support benefits.
• Short-term and long-term disability insurance, plus company-paid life insurance.
• Tuition reimbursement and student loan assistance programs.
• Flexible work arrangements and supportive hybrid/remote culture.