Website Specialist – Part-Time (dfw) at OREG Management Company LLC – Dallas, Texas

Are you a performance-minded digital marketer who thrives at the intersection of user experience, analytics, and conversion? Do you enjoy turning traffic into bookings by optimizing journeys, reducing friction, and continuously improving how a website performs?

The Springs Resort and Murrieta Hot Springs Resort are seeking a Website Specialist (Part-Time) to own website performance, conversion optimization, and revenue readiness across both properties.

This role is a strategic owner with guardrails, focused on CRO, website health, and execution excellence. Creative direction, campaign strategy, and development support are provided; this role ensures the website consistently supports business goals and converts demand into revenue.

Success in this role is measured by increased conversion rates, reduced funnel drop-off, and increased website-driven revenue.

? Status: Part-time, Hourly

? Compensation: $40-$50 per hour DOE

? Time Commitment: approximately 30 hours per week

? Schedule: Primarily weekday business hours; hours may flex based on projects and launches

? Work Mode: Remote- California, Texas and Colorado

? Reporting Structure: Reports to VP of Marketing; works closely with on-property Marketing Managers, Paid Media team, Creative partners, and Development team

? Own ongoing conversion rate optimization (CRO) across hotel bookings, day passed, and high-intent pages

? Analyze user behavior and funnel performance using GA4 and related tools to identify drop-off points

? Partner closely with Paid Media on A/B testing strategy, landing page creation, and message match

? Translate insights into prioritized website improvements tied directly to revenue impact

? Manage day-to-day website updates and content publishing across both properties using WordPress

? Deploy campaign, promotional, and evergreen content aligned to marketing timelines

? Publish content with approval until fully trained and confident in product offerings

? Ensure all updates are prioritized by conversion and business impact, not volume

? Monitor page-level performance, user journeys, and conversion behavior using GA4 and Looker Studio

? Maintain tracking integrity and QA key conversion events

? Identify trends, anomalies, and optimization opportunities and surface them to marketing leadership

? Collaborate with stakeholders on insight interpretation and prioritization

? Build and maintain consideration-stage landing pages for non-new and retargeted users

? Ensure retargeting audiences land on clear, intent-aligned experiences

? Partner with Paid Media to improve mid-funnel clarity and conversion readiness

? Improve structured data, schema, and AI/SEO visibility across both websites

? Create and maintain AI workflows to support marketing efficiency and optimization

? Ensure website content is structured and ready for AI concierge, chat, and automation tools

? Leverage AI tools to accelerate analysis, workflow efficiency, and optimization efforts

? Collaborate with on-property marketing managers to align website content with on-site experiences

? Execute creative inputs provided by agency partners and internal specialists

? Coordinate with the development team as needed (no coding required)

? Measurable improvements in schema and AI/SEO readiness

? CRO improvements or statistically valid tests underway

? Reduced drop-off across key booking and day pass flows

? A documented plan to improve the end-to-end website purchase journey

? 5+ years of experience in website management, CRO, or digital performance marketing

? Strong experience working within WordPress CMS

? Proficiency with GA4, Looker Studio, and Google Sheets

? Demonstrated experience with conversion optimization and funnel analysis

? Experience partnering with paid media and creative teams on landing page performance

? Ability to create and leverage AI workflows for marketing tasks

? Strong analytical mindset with the ability to translate insights into action

? Comfortable operating autonomously within clear guardrails

? Strategic thinker with strong execution skills

? Outcome-driven and comfortable owning performance metrics

? Confident publishing and optimizing once standards are established

? Clear communicator across marketing, media, and operational teams

? Thrives in a fast-moving, entrepreneurial environment

The Website Specialist owns the performance layer of our digital experience, ensuring our websites are optimized to convert demand into bookings and revenue