Director of New Business Development – B2B Gift & Specialty Products at Kelli's – Coppell, Texas

Why Kelli’s?

At Kelli’s, We Give More—more support, more opportunity, more heart.

As the nation’s leading family-owned wholesale distributor to over 13,000 gift shops across hospitals, resorts, casinos, pharmacies, and tourist destinations, we believe success comes from helping others succeed. We also serve some of the nation’s leading grocery retailers like Albertson’s, Kroger, Safeway, Publix and others with our Kelliloons™ Grab and Go Gifts.

We give our customers more than just products—we give them personalized service, strategic insight, and a trusted partner.

We give our team members more than just a job—we offer purpose, growth, and a place to build your Legacy.

Now our Sales department is growing again, and we’re looking for an accomplished, relationship-driven Director of New Business Development to help us reach new customers, open new markets, and expand Kelli’s presence nationwide. This is not a remote position.

What You’ll Get

• An opportunity to shape and lead the growth strategy for a 40-year industry leader
• A competitive base salary plus commission on the business you develop
• A collaborative, values-driven environment where great ideas are heard and rewarded
• Direct access to senior leadership, including the VP of Sales and CEO, to drive strategic initiatives

What You’ll Do

As the Director of New Business Development, you’ll be the driving force behind Kelli’s expansion into new B2B markets. You’ll identify, pursue, and secure new retail and distribution partnerships—creating growth opportunities that benefit both Kelli’s and our customers.

• Expand Kelli’s customer base - Identify and secure new retail and distribution partners in key verticals (hospital, pharmacy, resort, casino, and Food/Drug/Mass) by focusing on corporate relationships
• Drive top-line growth - Design and execute a scalable business development strategy that aligns with company goals
• Build strategic relationships - Develop partnerships with senior buyers and executives at multi-location retail groups
• Collaborate cross-functionally - Work with sales, marketing, and operations teams to deliver customized programs for new partners
• Represent Kelli’s brand - Attend trade shows, conferences, and client meetings as a brand ambassador for “We Give More”
• Use data to guide growth - Analyze pipeline performance and ROI using CRM and analytics tools

What Success Looks Like

• A steady stream of new, high-value partnerships
• Increased revenue from new channels and verticals
• Enhanced brand visibility and reputation across the industry
• Strong collaboration and communication with internal teams
• A legacy of measurable growth, innovation, and customer trust

What You’ll Bring

• 3-5+ years of B2B sales or business development experience with a proven record of growth
• Expertise in developing partnerships and negotiating high-value deals
• A consultative, strategic selling style rooted in integrity and trust
• Strong communication and presentation skills at the executive level
• Data-driven mindset with proficiency in CRM tools and Excel or Google Sheets
• Experience in wholesale, retail distribution, or consumer products a strong plus

And most importantly, you live our Core Values:

• Integrity: You do what’s right, even when no one is watching
• Legacy: You’re building something that lasts—for yourself, your team, and your customers
• Hustle: You bring energy, urgency, and accountability every single day
• Teamwork: You win by helping others win
• Excellence: You’re never satisfied with “good enough”