Referral Outside Sales Rep at WinChoice – Atlanta, Georgia

The Referral Sales Representative operates under WinChoice’s Referral Trifecta sales model, which requires consistent performance across three core functions: lead generation, in-home sales execution, and referral development. This role is responsible for managing the full sales cycle while supporting the growth and sustainability of the referral division.

The position requires a balance of self-generated activity, structured sales execution, and customer relationship management to drive both immediate revenue and long-term pipeline growth.

Referral Trifecta Model

The Referral Trifecta defines the core expectations of this role:

• Find – Generate new opportunities through canvassing and other self-generated prospecting activities
• Close – Convert assigned and self-generated in-home appointments using WinChoice’s established sales process
• Build – Develop long-term customer relationships that consistently produce referrals and repeat opportunities

Performance in this role is evaluated across all three areas of the Referral Trifecta.

Key Responsibilities

Lead Generation

• Identify new sales opportunities through canvassing and other self-generated activities
• Develop and maintain a personal pipeline of prospective customers
• Represent the company professionally in residential neighborhoods

Sales Execution

• Conduct in-home sales appointments with homeowners
• Present WinChoice products and services using established sales processes
• Accurately assess customer needs and recommend appropriate solutions
• Close sales in accordance with company pricing, policies, and procedures

Referral Development

• Maintain relationships with existing customers to encourage referral generation
• Consistently request and track referrals from customers
• Support long-term pipeline growth through customer follow-up

• Sales experience preferred but not required
• Canvassing or door-to-door experience preferred
• Strong communication and interpersonal skills
• Ability to work independently and manage time effectively
• Comfort working in a performance-based compensation environment
• Coachability and willingness to follow established processes