Regional Sales Director - Eastern Region at Dynatron Software – Richardson, Texas

At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of services. We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given autonomy to succeed. Our company culture is built on a foundation of our 5 Core Values: Sense of Urgency, Delivering Results, Accountability, Positive Attitude, and Success Driven.

Position Summary

We are looking for a high-performing Regional Sales Director (Eastern Region) to lead and scale a team of Regional Sales Managers within one of our three U.S. territories. This individual will be responsible for driving new business, expanding existing accounts, and leading from the front to hit team revenue targets. The ideal candidate is a strong player-coach who thrives in fast-paced environments and knows how to build a winning sales culture.

What You'll Do:

• Lead, coach, and develop a team of 6+ quota-carrying sellers across their assigned Region
• Own the regional sales number and ensure consistent achievement or overachievement of team quota
• Partner closely with Marketing, Sales Enablement, and Customer Success to drive pipeline generation and customer retention
• Hire, onboard, and train new MPs to ensure productivity within their first 90 days
• Run weekly forecast calls, track team performance metrics, and drive deal strategy in key accounts
• Drive operational excellence across all CRM / Lead systems as well as activity metrics, and pipeline coverage
• Collaborate with the Head of Sales on regional strategy and strategic initiatives

What We're Looking For:

• 5+ years of experience managing high-performing SaaS sales teams (ideally at the enterprise or upper mid-market level)
• 7+ yrs of automotive software sales experience.
• Ability to travel within the assigned region to support the team and drive client growth
• Proven track record of leading teams to exceed quota in a fast-growing, high-velocity sales environment
• Strong pipeline management and forecasting discipline
• Hands-on leader who excels at coaching, development, and accountability
• Strong understanding of solution selling methodologies (e.g., MEDDICC, Challenger, SPIN)
• Comfortable using tools like Sugar CRM, HubSpot, Google Suite, Calendly amongst other sales systems.
• A growth mindset, high integrity, and the ability to thrive through ambiguity and change

• High-impact role with direct visibility to executive leadership
• Ground-floor opportunity to shape the next phase of our sales organization
• Competitive compensation package tied to team performance
• Equity in a rapidly scaling company
• Comprehensive benefits, flexible remote options, and a values-driven team

Work Location(s) & Travel Requirements

• Location: Remote (must live within the assigned sales region)
• Travel Requirements: Up to 50% regional travel is required to meet with clients, attend industry events, and conduct business development

Compensation

• Compensation will be a base salary of $198,000/yr and an OTE potential of $330,000/yr+.

Benefits Summary:

• Comprehensive benefits package including health, vision and dental insurance
• Employer-paid short and long-term disability and basic life insurance
• Participation in Equity Incentive Plan
• 401(K) with competitive Company match
• Flexible Vacation policy
• 11 paid holidays