Director of Shopify at Jobgether – South Africa

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Shopify in South Africa.

This is a high-impact leadership role focused on building and scaling a fast-growing Shopify channel into a major revenue driver within a performance-driven DTC environment. You will operate as the end-to-end owner of the Shopify business, combining technical expertise, data analytics, CRO, and lifecycle marketing to accelerate growth. Initially hands-on, the role evolves into leading a specialized team as the channel expands. You will play a critical role in shaping customer experience, optimizing conversion funnels, and driving long-term profitability. The position offers strong ownership, visibility, and the opportunity to build a scalable e-commerce engine from the ground up.

• Own and scale the Shopify channel end-to-end, driving revenue growth, conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV).
• Manage all aspects of the Shopify ecosystem, including themes, integrations, site performance, and technical infrastructure.
• Lead rapid product launch execution, ensuring optimized product pages, bundles, subscriptions, and merchandising strategies.
• Drive continuous CRO initiatives through A/B testing, funnel optimization, and data-driven experimentation.
• Build and maintain advanced analytics dashboards to track performance across traffic, conversion, retention, and unit economics.
• Ensure accurate tracking and attribution across marketing channels, resolving technical or data integrity issues proactively.
• Develop and execute lifecycle marketing strategies (email/SMS), improving retention, repeat purchases, and subscription growth.
• Collaborate cross-functionally with paid media, creative, brand, and operations teams to optimize funnel performance and customer experience.
• Establish scalable processes, SOPs, and best practices to support long-term channel growth.
• Build, mentor, and lead a high-performing Shopify team as the business scales.

• Proven experience scaling Shopify stores within DTC brands, with measurable impact on revenue, CVR, AOV, LTV, and retention.
• Strong expertise in Shopify, including themes, Liquid, apps, integrations, and platform capabilities.
• Advanced skills in analytics, CRO, A/B testing, and performance optimization, with experience building dashboards and interpreting data.
• Deep experience with lifecycle marketing tools such as Klaviyo, including segmentation, automation, and revenue attribution.
• Solid understanding of tracking, attribution, and pixel/event implementation across paid marketing channels.
• Experience in supplements, health/wellness, or regulated DTC categories is highly preferred.
• Strong cross-functional collaboration skills, with the ability to align marketing, creative, and operations teams.
• Intrapreneurial mindset with a strong sense of ownership, accountability, and data-driven decision-making.
• Leadership experience or readiness to build and manage teams in a fast-scaling environment.

• Competitive salary with performance-based incentives.
• Fully remote work environment with flexible scheduling aligned to PST.
• Opportunity to build and scale a high-growth DTC channel with full ownership.
• Career growth in a fast-paced, entrepreneurial environment.
• Exposure to cross-functional leadership and strategic decision-making.
• Access to tools, resources, and support for continuous learning and development.