Digital News Producer at WDRB – Louisville, Kentucky

Digital News Producer – WDRB Media | Louisville, KY

WDRB Media is seeking a Digital News Producer with strong writing and editorial skills to join our growing digital newsroom. This position plays a key role in shaping daily news coverage across digital, broadcast, and social platforms. The ideal candidate is organized, detail-oriented, and comfortable making sound editorial decisions in a fast-paced news environment.

This role requires a journalist who can think strategically about audience growth and engagement while executing day-to-day digital production responsibilities. As part of a large digital team, the Digital Producer will write, edit, and curate content that informs and serves our audience across WDRB.com, WDRB+, and social platforms.

Key Responsibilities

• Write and edit original content for digital platforms and broadcast newscasts
• Support newsroom journalists by strengthening digital and social storytelling
• Write effective digital headlines and summaries optimized for SEO and social engagement
• Curate and prioritize daily newsletter content
• Clip and edit video from newscasts for use in digital stories
• Write, schedule, and publish social media posts across platforms
• Monitor news feeds and social platforms to identify and respond to breaking news
• Execute social media and SEO strategies to grow and engage digital audiences
• Edit sensitive or breaking news content for clarity, accuracy, fairness, and legality
• Send breaking news alerts as needed

Qualifications

• Strong writing skills with a solid understanding of AP style
• Sound news judgment and attention to detail
• Ability to manage multiple tasks under deadline in a fast-paced newsroom
• Strong working knowledge of major social media platforms
• Familiarity with social media analytics; SEO experience preferred

Skills & Experience

• Education: Bachelor’s degree in journalism or a related field preferred
• Experience: 1–2 years of digital publishing or newsroom experience
• Technical Skills: Proficiency with Microsoft applications and Windows-based systems; experience with Photoshop and Town News CMS preferred

Why WDRB

WDRB Media is a family-owned organization known for strong journalism, a supportive newsroom culture, and editorial independence. We value collaboration, professionalism, and respect across teams.

Our benefits include:

• Low-cost family medical, dental, and vision coverage
• Company-paid Health Savings Account contribution
• Employer-paid life, short-term, and long-term disability insurance
• 6% employer 401(k) match
• Competitive paid time off
• Half-price YMCA membership
• Ongoing training and professional development
• A collaborative, values-driven newsroom culture

WDRB has been recognized as a Best Place to Work in Kentucky for nine consecutive years.

If you are a motivated digital journalist looking to grow your skills in a respected newsroom, we encourage you to apply.

Working Conditions and Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Use of Company Resources, Equipment and Confidential Information

Company resources, equipment and information are provided to employees to facilitate work. They may not be used for purposes other than work without proper authorization. Any unauthorized use of company resources, equipment or information is strictly prohibited. Any unauthorized use of customer data or any other company information gained via any company resource is a breach of confidentiality and is strictly prohibited. Any unauthorized use of company resources, equipment information and/or breaches of confidentiality may be cause for termination of employment.

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required and may be expanded or changed to include other duties or responsibilities that management may deem necessary from time to time.