Sr. Public Relations Manager (Asset Management) at Serotonin Inc – New York, New York

Sr. Public Relations Manager (Asset Management)

Who is SerotoninSerotonin is the top go to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels - including public relations, growth marketing, on-chain analytics, content, research, social, and design - Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.
About the RoleSerotonin is hiring a Sr. Public Relations Manager to lead communications strategies for our asset management clients, partnering with some of the most respected firms and portfolio companies in institutional crypto. This is a fast-paced, writing-driven role focused on media strategy, thought leadership, and storytelling at the intersection of finance and technology. Youll work closely with content, social, and marketing leads to craft compelling narratives and secure top-tier coverage.
Were looking for a candidate with a background in fintech, asset management, crypto, or financial communications who is eager to deepen their exposure to the sharpest minds shaping the future of financial infrastructure. Strong writing and communication skills are essential. The ideal hire brings a results-oriented approach to communications, a proven track record of strategizing and executing diverse PR functions, a strong network of journalist relationships, and polished client service expertise.Responsibilities

• Contribute to marketing and communications campaigns for top-tier clients, including strategy development, goal setting, tactical planning, research, and execution.
• Identify and target media opportunities for client campaigns, including industry-specific outlets, high-profile platforms, podcasts, influencers, and video channels.
• Craft compelling content such as press releases, pitches, and briefing materials.
• Secure thought leadership opportunities for clients across podcasts, events, and media engagements.
• Manage all stakeholders, both internal and external, ensuring seamless execution of campaign strategies.
• Oversee all public relations activities, including handling media inquiries and founder requests.
• Leverage and grow media relationships within business and industry sectors to maximize coverage.
• Track, analyze, and report PR results, providing comprehensive post-campaign summaries.
• Stay informed on industry trends impacting clients, recommending strategic communication adjustments as needed.
• Provide support for crisis communications when required.
• Ensure responsiveness to clients and teammates, fostering effective collaboration and timely project delivery.

Requirements

• 4-6 years of agency public relations experience, working with clients in sectors such as traditional finance, crypto, venture capital, or private equity.
• Solid understanding of DeFi, L1/L2, Zk, and key blockchain protocols.
• Genuine interest in and passion for working in the Web3 space.
• Demonstrated success in leading and executing impactful public relations campaigns.
• Established relationships with media outlets and influencers.
• Exceptional writing and editing skills.
• Willingness to travel when required.
• Ability to excel in a fast-paced, dynamic environment.

Benefits

• Competitive Salary
• Health Insurance - (US Only)
• 401(k) - (US Only)
• Remote Work Environment
• Maternity/Paternity Leave

Final compensation decision for this role will be commensurate with experience and qualifications relevant to the position. Final salary will reflect the candidates skills, background, and overall fit for the role.
$110,000 - $125,000 a year