Chief Marketing Officer (This is Not a Desk Job) at Mickey Keenan PA – Tampa, Florida

This Is Not a Desk Job.

Mickey Keenan, P.A. is seeking a hands-on, community-embedded Chief Marketing Officer to lead and execute a comprehensive marketing and business development strategy across Tampa Bay.

This is not a traditional, office-bound executive role focused solely on SEO dashboards and digital metrics.

We are looking for a marketing leader who wants to:

• Be visible in the community
• Build real referral relationships
• Represent the brand in person
• Get in the trenches with our team
• Travel throughout Tampa Bay regularly
• Own results

If you want to sit behind reports and manage vendors from afar, this is not the role for you.

If you want to build something meaningful in one of Florida’s most competitive legal markets — keep reading.

About Us

Mickey Keenan, P.A. is a veteran-owned personal injury law firm serving clients across Florida. Our firm is growth-oriented, values-driven, and deeply committed to service, leadership, and excellence.

We believe marketing in personal injury is not just digital — it is relational. It is local. It is reputation-driven. It is boots-on-the-ground.

Position Overview

The Chief Marketing Officer will develop and lead an integrated marketing and business development strategy that combines:

• Digital marketing & SEO performance
• Referral source development
• Medical provider and attorney relationship building
• Community visibility
• Brand positioning
• Vendor oversight
• ROI accountability

This leader will operate both strategically and tactically — setting vision while personally driving execution.

This role is in-person in Tampa, Florida and requires frequent travel throughout the Tampa Bay region.

Core Responsibilities

Strategic Leadership

• Develop and execute annual marketing & BD strategy
• Build scalable systems for sustainable growth
• Establish measurable KPIs and ROI tracking across all channels
• Manage and optimize marketing budget

Digital & Brand Oversight

• Oversee SEO, PPC, website optimization, and content strategy
• Supervise outside marketing vendors and agencies
• Ensure brand consistency across all platforms
• Lead analytics review and performance reporting

Referral & Relationship Development (Critical Function)

• Build and maintain strong referral pipelines
• Develop relationships with medical providers, attorneys, and strategic partners
• Attend networking events, bar functions, community events, and industry gatherings
• Serve as a visible ambassador of the firm

Community Engagement

• Lead local sponsorship strategy
• Coordinate community outreach initiatives
• Identify high-impact visibility opportunities in Tampa Bay
• Represent the firm at events regularly

Internal Leadership

• Collaborate closely with ownership and operations
• Align marketing efforts with firm culture and values
• Build and mentor marketing support staff as needed

What We Are Looking For

• Bachelor’s Degree in Marketing (Required)
• 7+ years of marketing leadership experience
• Prior legal industry marketing experience strongly preferred
• Deep knowledge of the Tampa Bay market
• Strong network and comfort in face-to-face relationship building
• Demonstrated success in both digital marketing and referral development
• Data-driven mindset with strong financial acumen
• High ownership mentality — accountable for results

Who Will Thrive Here

• Builders, not maintainers
• Leaders who prefer being in the field as much as in strategy sessions
• Professionals energized by community presence
• Individuals comfortable representing a brand publicly
• Marketers who understand that relationships drive revenue

Compensation

Competitive executive-level compensation package including:

• Base salary
• Performance incentives
• Growth opportunity tied to firm expansion

Work Environment

• In-person role based in Tampa, FL
• Frequent travel throughout Tampa Bay
• High autonomy, high accountability
• Growth-oriented, values-driven culture

To Be Considered For This Role:

Submit:

• Resume
• Cover letter outlining your Tampa Bay market experience
• Number of client referrals your work has generated in the past 12 months.

If you want to help build the most respected personal injury brand in Tampa Bay — and you’re willing to put in the work to do it — we want to hear from you.