Performance Marketing Specialist in United States at Jobgether
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Jobgether
United States, United States
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Job Description
Performance Marketing Specialist
Accountabilities:
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Performance Marketing Specialist in United States.
This role is focused on driving measurable business growth through data-driven digital marketing strategies across multiple channels. You will be responsible for planning, executing, and optimizing performance campaigns that directly impact pipeline, revenue, and customer acquisition. Working in a fast-paced, multi-brand environment, you will collaborate closely with cross-functional teams including product, creative, and revenue operations to translate business goals into high-performing marketing initiatives. The role blends analytical rigor with hands-on execution, requiring a strong understanding of paid media, funnel performance, and conversion optimization. You will play a key role in improving campaign efficiency, scaling high-performing initiatives, and ensuring accurate reporting and attribution. This is an opportunity to shape demand generation strategies across diverse product verticals while leveraging modern marketing technologies and AI-enabled tools.
- Plan, execute, and optimize paid marketing campaigns across search, social, display, retargeting, and other performance channels to drive qualified leads and revenue growth
- Translate business and product goals into actionable campaign strategies, including audience targeting, testing frameworks, budgeting, and performance benchmarks
- Manage day-to-day campaign operations, including setup, segmentation, pacing, asset coordination, and quality control
- Analyze campaign performance across full funnel metrics (leads, MQLs, SQLs, pipeline, revenue) to identify optimization opportunities and improve ROI
- Collaborate with vertical marketing, product, creative, and RevOps teams to refine messaging, landing pages, and conversion paths
- Build dashboards and reports to communicate performance insights and support data-driven decision-making
- Conduct continuous A/B testing across creative, copy, audiences, bidding strategies, and landing page experiences
- Improve campaign efficiency by identifying waste reduction opportunities and scaling high-performing initiatives
- Support attribution, tracking, and lead flow accuracy in partnership with RevOps teams
- Stay current on digital marketing trends, platform updates, and evolving privacy and measurement standards
- Leverage AI-enabled tools to enhance campaign ideation, optimization, reporting, and workflow efficiency while maintaining strong human oversight
- 3+ years of experience in performance marketing, digital marketing, demand generation, or paid media, ideally in SaaS, tech, agency, or multi-brand environments
- Hands-on experience managing paid campaigns on platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads, or similar
- Strong analytical skills with experience interpreting funnel metrics, attribution data, and campaign performance insights
- Proven ability to optimize campaigns toward business outcomes such as lead generation, pipeline growth, and customer acquisition
- Solid understanding of conversion strategy, audience segmentation, landing page optimization, and A/B testing methodologies
- Ability to manage multiple campaigns and priorities in a fast-paced, evolving environment
- Strong communication and collaboration skills for cross-functional stakeholder engagement
- Detail-oriented, proactive, and comfortable balancing strategic thinking with hands-on execution
- Familiarity with analytics tools such as Google Analytics and BI/reporting platforms (Tableau, Power BI, Looker, or similar)
- Experience with CRM and marketing automation systems (Salesforce, HubSpot, Marketo, Pardot, or equivalent)
- Strong Excel or Google Sheets skills for data analysis and reporting
- Exposure to AI-assisted marketing tools and understanding of responsible AI use in campaign workflows
- Competitive salary range: $55,000 – $75,000 USD
- 100% remote work flexibility (U.S.-based role, excluding Hawaii and Alaska)
- Paid parental leave programs
- Flexible working arrangements supporting work-life balance
- Three additional volunteer days off annually for social impact initiatives
- Access to free mental health support resources
- Inclusion in global diversity, equity, and inclusion programs and mentorship opportunities
- Opportunity to work in a mission-driven environment focused on meaningful business impact
- Exposure to modern marketing technologies, data-driven systems, and AI-enabled tools
- Collaborative and values-driven culture emphasizing ownership, integrity, and continuous improvement.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Job Location
United States, United States
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