Senior Sales Executive (11:FS Pulse) at 11:FS Group Ltd – London, England

About 11:FS Group Ltd

At 11:FS, we see ourselves as the challenger team dedicated to helping banks and other financial services players transform themselves and the industry we love. For us, this means rethinking what it takes to operate in financial services from top to bottom to help our partners research, design, develop and launch next-generation digital propositions around the globe.

Pulse is a UX research and competitive benchmarking platform for financial services teams. It helps banks and fintechs see what “best-in-class” looks like by giving them access to a global library of real user journeys and benchmarking insights—so they can build better digital products and customer experiences. Pulse is used by teams across product, design, UX, strategy, and insights to benchmark experiences, de-risk roadmap decisions, and stay on top of what’s changing across global financial services.

We live our values at 11:FS, which is critical to your entire journey here. We are looking for new colleagues to add to our culture, and this is as important as pure technical fit. As part of your interview process, we’ll dive into our values and your beliefs. Everyone at 11:FS fits our four core values: Team, Attitude, Communication and Impact, and this remains at the core of our growth.

Benefits

💰Competitive salary & uncapped commission (earn more by exceeding targets)

🌴25 days of annual leave

🎂Birthday off

🏥 Top-tier BUPA private medical and dental insurance

✈️ Work from anywhere for up to 3 months of the year

🏠 Flexible hybrid working

🧓 4% employer pension contribution

👶 Enhanced parental leave

🚴 Cycle to work scheme

💻 Top spec MacBook Pro

About the role

Mission

Win new Pulse customers through a high-quality, consultative sales process—helping digital leaders make a confident case for investing in exceptional customer experience.

Who you’ll sell to

Senior stakeholders across digital: Product, Design, UX, Digital Strategy, Research/Insights, Innovation—often buying for teams and wider programmes, not individuals.

What makes this role interesting

• You’ll sell to blue-chip banks as well as leading fintechs and unicorns, with an international customer base.
• You’ll work closely with our Growth team, who deliver market-leading events (public and behind closed doors) and create content that helps open doors and build credibility.
• You’ll become highly fluent in what “best-in-class” digital financial services looks like globally—then use that insight to help customers move faster.

Key Responsibilities

You’ll own New Business from first conversation to close (and set up success for renewal):

1) Build pipeline (inbound + targeted outbound + events)

• Work a mix of qualified inbound and proactive outbound into named target accounts.
• Partner closely with Growth to turn events, community, and content into pipeline (pre-event outreach, meetings at/around events, and structured follow-up).
• Attend relevant industry events to spot opportunities and build relationships with digital leaders.

2) Run consultative discovery & create value

• Unpack priorities across CX, conversion, onboarding, feature strategy, and competitive gaps.
• Build a compelling “why now” narrative and quantify value where possible (faster research cycles, better decisions, de-risked roadmap bets).

3) Demo, multi-thread, and progress opportunities

• Run crisp demos tailored to persona (Product vs UX vs Strategy vs Insights).
• Identify champions, map stakeholders, and drive mutual action plans that keep deals moving.

4) Navigate procurement (especially with banks)

Bank procurement can be complex, opaque, and slow; this role needs patience and tenacity.

• Keep momentum through procurement, legal, security/IT, and commercial steps (with support from the wider team).
• Maintain deal control: timelines, next steps, blockers, escalation paths.
• Negotiate professionally, protect value, and close cleanly.

5) Forecasting & operational excellence

• Keep HubSpot hygiene tight (stages, next steps, close plans).
• Forecast accurately and use funnel insights to improve your own conversion rates.

6) Sell internationally, with cultural awareness

• Our customers are international; sell effectively across regions, time zones, and cultural/language differences with clear communication and respectful stakeholder management.

7) Handover that protects retention

• Ensure clean handover to onboarding / CS with goals, use-cases, success criteria, stakeholders, and rollout plan.

What success looks like

Selling Pulse into banks and fintechs means navigating regulated, multi-stakeholder environments. Success starts with strong foundations, then builds momentum with support from the team.

• Onboarding & mastery: you learn Pulse inside out, meet the wider team, and quickly understand how we operate.
• Client-centric selling: you can run great discovery, understand real client use cases, and clearly link customer pain to the platform’s value.
• Confident product story: you progress from shadowing to leading tailored demos for product/design/UX/strategy audiences.
• Control in complexity: you keep deals moving through stakeholders, security/procurement steps, and negotiation—while maintaining strong CRM hygiene and forecasting.

Quality handover & improvement: you hand over cleanly to onboarding/CS and continuously sharpen our talk tracks, demo paths, and playbook as you learn what wins.

Skills/Experience

Must have

• Proven B2B new business sales experience, minimum 12 months (SaaS preferred).
• Strong discovery skills and the ability to run structured sales cycles.
• Comfortable navigating procurement-heavy environments with persistence and professionalism.
• Excellent written and verbal communication (you’ll sell to sharp product/design/strategy leaders).
• Good sales hygiene: forecasting discipline and consistent CRM updates.

Nice to have

• Experience selling into banks/fintechs or regulated industries.
• Familiarity selling to Product/Design/UX/Research stakeholders.
• Experience using events and content-led growth as part of a sales motion

The pay range for this role is:
45,000 - 55,000 GBP per year(11:FS Group Limited)