Digital Marketing Specialist at JP Tank – Rosendale, Wisconsin

Digital Marketing Specialist

Build the Brand Behind the Build Join JP TANK as Our Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company Name: JP TANK

Salary: $50,000 $60,000 per year ($25 $29 per hour equivalent), depending on experience

Location: Rosendale, WI (Hybrid Office & Field with Limited U.S. Travel)

Schedule: Monday Friday - 40 hours per week

Industry: Concrete / Masonry / Coatings (Industrial, Government or Federal)

Job Overview

JP TANK is seeking a hands-on, execution-driven Digital Marketing Specialist to lead and manage all digital marketing efforts for our growing industrial concrete construction company. This role reports directly to the President and serves as the companys primary marketing professional.

This is not a senior leadership or strategy-only position. We are looking for a highly accountable, self-directed professional who thrives in execution someone who can consistently produce high-quality video, digital content, and campaigns that clearly communicate the strength, scale, and precision of our work across the country.

This position requires both office-based production work and field-based jobsite content capture. Occasional early morning jobsite shoots and limited travel to active construction projects throughout the United States will be required.

Who We Are

JP TANK is an established industrial and agricultural concrete construction company specializing in large-scale concrete tanks, digesters, waste storage systems, and feed storage pads across the United States.

We operate as a high-performance, blue-collar team that values integrity, quality execution, and long-term growth. Our culture is rooted in accountability, professionalism, and strong family-centered values. We take pride in building structures that last and we expect the same durability and consistency in the way we operate our business.

At JP TANK, execution matters. Ownership matters. Results matter.

Key Responsibilities

• Video Editing & Post-Production (50%)
• Edit and produce high-quality jobsite and promotional videos
• Create both short-form and long-form content for multiple platforms
• Develop and maintain consistent visual and editing standards
• Utilize AI tools to improve workflow efficiency and production output
• Jobsite Video Shooting (15%)
• Capture professional footage at active construction sites
• Coordinate with project managers for planned content
• Operate safely around heavy equipment and active crews
• Website Management (10%)
• Update and maintain website content
• Optimize pages for SEO
• Ensure accurate project and service representation
• Social Media Management (10%)
• Create and schedule consistent content across platforms
• Manage company presence on LinkedIn, Facebook, and other relevant channels
• Track engagement metrics and performance data
• Paid Advertising (5%)
• Manage Facebook Ads and Google Ads campaigns
• Monitor performance, adjust budgets, and optimize ROI
• Branding & Messaging (5%)
• Maintain consistent brand standards across all channels
• Ensure messaging aligns with company positioning and values
• Drone Footage Capture (2%)
• Capture aerial footage for project documentation and marketing
• Sales Support (2%)
• Develop proposal visuals and marketing materials
• Support business development initiatives
• Email Marketing (1%)
• Manage and distribute email campaigns via HubSpot

Required Qualifications

• Proficiency in:
• Adobe Premiere
• Final Cut
• CapCut
• Photoshop
• Canva
• HubSpot
• Facebook Ads Manager
• Google Ads
• SEO fundamentals
• Strong competency using AI tools for:
• Content creation
• Editing efficiency
• Workflow optimization
• Marketing analysis
• Ability to travel to active construction job sites across the U.S.
• Comfortable working around heavy equipment with strong safety awareness
• Strong organizational and project management skills
• Clear written and verbal communication skills
• Self-directed with high accountability
• Preferred:
• Experience in construction, industrial, or blue-collar industries

Benefits

• Health Insurance
• 401(k) with company match
• Paid Time Off
• 7 Paid Holidays
• Company vehicle provided for company travel
• Company-provided camera, drone, and laptop
• Long-term career growth potential as the marketing department expands

Work Schedule

• Full-Time
• 40 hours per week
• Monday Friday
• Occasional early morning jobsite shoots
• Limited travel required throughout the United States

Work Location

• Hybrid role based in Rosendale, WI
• Office-based production work combined with field jobsite content capture
• Travel to active job sites across the U.S. as needed

Growth Opportunity

This position currently operates as a one-person marketing department. As JP TANK continues to grow, there is potential for expanded responsibility, leadership development, and long-term career advancement for the right individual.

Equal Employment Opportunity

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected status.