Director Solution Marketing: The Loops at IFS North America, Inc. – Palo Alto, California

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really mattersat the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, were flexible, were innovative, and were focused not only on how we can engage with our customers but also on how we can make a real change and have a worldwide impact. We help solve some of societys greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

Were looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, well help you make your moment. Join Team Purple. Join IFS.

At IFS, you will work in a growing, global enterprise software company built upon committed and empowered colleagues who come to work knowing they are making a difference. We work every day with customers who continue to challenge their markets and competitors. As a challenger ourselves, we partner with customers to guide them through digital transformation and extract the most value from their software investments.

IFS Loops is IFSs Agentic Digital Worker Platform, purpose-built to bring Industrial AI into real operational execution. Loops enables governed, autonomous Digital Workers that observe, decide, and act across enterprise workflows, extending IFS Cloud and third-party systems without replacing them. As the cutting edge of IFSs AI strategy, Loops plays a central role in how IFS delivers scalable, enterprise-ready autonomy to mission-critical industries.

Role Summary

The Director Solution Marketing for IFS Loops is responsible for owning and running Loops-led marketing campaigns that drive pipeline growth, solution adoption, and market visibility for IFSs Agentic Digital Worker Platform.

This role is central to positioning IFS Loops as the leading enterprise platform for agentic AI and Digital Workers, translating advanced AI capabilities into clear, credible, and outcome-driven campaigns for industrial buyers. You will own execution of Loops-specific campaigns while contributing heavily to inbound and net-new demand in collaboration with central IFS marketing, regional teams, product marketing, and sales.

The ideal candidate is a hands-on, execution-oriented marketer who is comfortable operating at the cutting edge of AI while remaining grounded in enterprise GTM realities. You will plan, build, launch, and optimize campaigns end-to-end, working directly in HubSpot (or similar platforms) and using performance data to drive continuous improvement.

Key Responsibilities

Campaign Ownership & Demand Creation

• Own and execute IFS Loops-led marketing campaigns that position Loops as IFSs Agentic Digital Worker Platform and primary engine for autonomous, AI-driven execution.

• Translate Loops platform strategy, Digital Worker launches, and agentic AI narratives into clear, executable GTM campaigns.

• Drive inbound and net-new demand for Digital Workers and the Loops platform in collaboration with central IFS demand, digital, and regional marketing teams.

• Prioritize campaign development based on pipeline gaps, platform adoption goals, industry focus areas, and AI product milestones.

Cross-Functional Collaboration

• Partner closely with Product Marketing to convert platform positioning, Digital Worker use cases, and proof points into campaign-ready messaging.

• Work with sales and solution teams to ensure campaigns reinforce platform-level value, not just point use cases.

• Align with central IFS marketing to ensure Loops is consistently represented as a strategic, differentiated AI platform, not a standalone feature set.

Content, Operations & Optimization

• Own creation of high-impact content and assets that explain agentic AI, Digital Workers, and autonomous execution in enterprise-relevant terms.

• Operate directly within HubSpot or equivalent marketing automation and CRM platforms, managing campaigns, attribution, reporting, and optimization.

• Analyze campaign performance against KPIs including pipeline contribution, marketing-influenced revenue, and conversion metrics, continuously refining execution.

Web, Digital & Market Presence

• Own and evolve the IFS Loops sections of ifs.com, ensuring Loops is positioned as IFSs AI platform for Digital Workers and industrial autonomy.

• Collaborate with SEO and digital teams to improve discoverability and relevance for key AI, Digital Worker, and platform terms.

Why This Role Matters

This role directly supports IFSs strategy to lead the market in enterprise-grade, governed agentic AI. The Solution Marketing Manager ensures that IFS Loops technical differentiation is translated into clear market demand, sales momentum, and measurable pipeline impact, helping establish IFS as the technology leader in Industrial AI.

What Were Offering

• Salary Range: List $150,000 to $190,000 annually + bonus
• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor. We are a Drug-Free Workplace. Interested candidates should apply at: www.ifs.com/about/careers-at-ifs

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer