Senior Manager, Programmatic at Quigley-Simpson & Heppelwhite – New York, New York

Summary:

Quigley-Simpson is seeking a Programmatic Senior Manager to lead, build, and execute strategic digital media across all programmatic media formats: display, video, CTV, DOOH, and audio. The Senior Manager will work directly with clients to drive their business goals.

Core Accountabilities:

Day to day, this role includes the following responsibilities:

• Manage programmatic team’s implementation, execution, and optimization; dive in and build campaigns from the ground up.
• Develop data and audience strategies for programmatic media plans.
• Develop and oversee the execution of testing plans.
• Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best-practice implementation of brand safety and third-party measurement/ad-serving pixels.
• Handle daily campaign optimizations and oversee regular campaign pacing and budget management .
• Help develop client-facing campaign performance reports, including data quality and insight development.
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launches.
• Traffic campaign tags into demand-side platforms (DSPs), ad-serving platforms, and other ad technology.
• Present insights and opportunities to clients.

Academic/Educational Requirements:

• Bachelor’s degree or relevant experience.

Required Skills/Experience:

• 4 to 5 years of direct programmatic platform media buying.
• Minimum 2 years at a competitive advertising agency.
• Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360).
• Strong understanding of optimization levers and testing approaches across media-buying platforms.
• Excellent oral and written communication skills.
• Great analysis skills and confidence in making information-based decisions.

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