Marketing Director at Stampin Up Inc – Riverton, Utah

Marketing Director

Stampin’ Up! | Where Creativity Connects

Let’s Start With This:

Stampin’ Up! is more than stamps, ink, and paper.
We are a place where people find connection through creativity.

We believe the experiences we provide strengthen community. We are a company that connects people, creates community, and aims to eradicate loneliness through creative crafting experiences. That’s not a tagline. That’s our mission.

Inside our walls, employees find purpose. We learn, we grow, we work hard to achieve our vision, and we contribute in meaningful ways. We operate with a growth mindset and are always looking to better our best.

And now we’re looking for a Marketing Director who will help write the next chapter of our growth story.

The Opportunity

This role is not only about “running campaigns.”

It’s about evolving our marketing – building on what works to meet a changing direct-selling landscape.

As our Marketing Director, you will serve as the leader who helps translate company vision into integrated marketing strategies that fuel growth across the organization. You will strategically align with our leadership team to guide both our internal teams and our demonstrator salesforce through new ways of thinking, new ways of connecting, and new ways of growing.

You’ll help your team balance dual audiences, supporting the field in their marketing efforts while also marketing directly to consumers. You’ll simplify complexity. You’ll turn strategy into action. You’ll help create a clear, confident path forward for company growth.

No pressure.

What You’ll Do

• Exemplify our core values:
  We care about people first. We act with courage. We better our best. We own it.
• Lead and inspire a marketing team of 15+, establishing clear expectations and accountability (LMA).
• Translate corporate vision into multi-year, integrated marketing strategies that drive measurable growth.
• Partner cross-functionally to align messaging, priorities, and execution.
• Oversee marketing materials, digital assets, and tools that enable demonstrators to activate, retain, and grow their customer base.
• Drive SEO, SEM, social, email, and content strategy to increase awareness and lead generation.
• Lead product marketing and go-to-market strategy to maximize lifecycle performance.
• Direct storefront strategy (print + e-commerce) to elevate the customer experience and optimize conversion.
• Manage annual budgets, define KPIs, and refine strategies using both data insights and real-world field/customer feedback.

The Real Talk (Because We Believe in That)

This role comes with meaningful challenges:

• Balancing two equally important audiences: our demonstrators and our end consumers.
• Guiding teams through change in a direct-selling model that continues to evolve.
• Building clarity and momentum in a fast-moving, growth-focused environment.
• Making strategic decisions grounded in data but not governed by it.

We’re not looking for someone who is overwhelmed by complexity.
We’re looking for someone energized by it.

Who Thrives Here

You might be our person if you:

• Are a strong leader and collaborative partner.
• Thrive in dynamic, fast-paced environments.
• Can simplify complex concepts and tell compelling stories.
• Deeply understand salesforce and customer psychology.
• Champion the mission, not just the metrics.
• Value data and ROI but know numbers are only part of the story.
• Operate with both courage and curiosity.
• Believe marketing is about human connection first.

You see growth not just as revenue, but as impact.

What You Bring

• Bachelor’s degree required (MBA a plus).
• 3+ years in a marketing-related leadership role.
• 2+ years in the direct selling industry preferred.
• Strong business acumen with demonstrated ROI-focused decision-making.
• Proven ability to translate corporate goals into tangible growth outcomes.
• Experience leading cross-functional collaboration.
• A growth mindset. Always.

And Yes… The Perks

In between supporting a global salesforce and creating the world’s best stamps, ink, and paper, we carve out time for parties, perks, and actual work/life balance. You’ll also enjoy:

• A wicked-awesome benefits package (go ahead, compare).
• “Friday dress code” energy every day.
• Optional extreme crafting experiences.
• Generous PTO.
• Tuition assistance.
• 401(k) with company match.
• A culture that cares about people first.

Why This Role Matters

Marketing at Stampin’ Up! isn’t about pushing product. It’s about creating experiences that strengthen community. It’s about empowering thousands of demonstrators to build businesses and connections. It’s about helping people feel seen, included, and less alone. If you believe creativity builds connection, and connection builds community, we’d love to meet you.

If these possibilities excite you, apply today!