Digital Marketing Specialist in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Marketing Specialist in the United States.
This role is ideal for a hands-on digital marketing professional who thrives in fast-paced, collaborative environments and enjoys owning multi-channel marketing execution from end to end. You will play a central role in shaping online visibility, engagement, and customer acquisition efforts through content creation, website optimization, email marketing, and social media strategy. Working closely with product, design, and marketing teams, you will ensure consistent, high-quality digital experiences across all touchpoints. The position combines creativity with data-driven decision-making, requiring both strong execution skills and analytical thinking. You will contribute to brand growth by improving website performance, increasing audience engagement, and delivering measurable campaign results. This is an excellent opportunity for someone passionate about digital storytelling, optimization, and modern B2B marketing strategies.
- Manage and maintain website content using WordPress, ensuring pages remain accurate, optimized, and aligned with marketing objectives.
- Build and publish landing pages, blog articles, product content, and campaign assets to support lead generation and brand visibility.
- Apply SEO best practices to improve organic traffic, search rankings, and overall website performance.
- Design, execute, and optimize email marketing campaigns including newsletters, product announcements, and promotional communications.
- Manage audience segmentation and marketing automation workflows to deliver personalized and effective customer engagement.
- Lead LinkedIn content planning and publishing efforts to strengthen brand awareness and audience interaction.
- Track marketing performance across digital channels using reporting and analytics tools, providing insights and recommendations for optimization.
- Collaborate cross-functionally with design, product, and marketing stakeholders to improve UX, messaging, and campaign effectiveness.
Requirements:
- 3–6 years of experience in digital marketing, content marketing, or related roles.
- Strong hands-on experience with WordPress, including page creation, website maintenance, and content updates.
- Proven ability to create high-quality written content for blogs, websites, product pages, and email campaigns.
- Experience with Salesforce Marketing Cloud, Pardot, or similar marketing automation platforms.
- Familiarity with Salesforce reporting and performance tracking tools.
- Strong understanding of email marketing best practices, segmentation, and campaign optimization.
- Working knowledge of SEO principles and digital performance metrics.
- Ability to manage multiple projects simultaneously while maintaining strong attention to detail.
- Excellent communication, organization, and collaboration skills.
- Experience in B2B SaaS, identity/data solutions, or technology-driven industries is a plus.
- Familiarity with design tools such as Canva or Figma is considered an advantage.
Benefits:
- Competitive salary ranging from $85,000 to $90,000 based on experience and qualifications.
- Comprehensive medical, dental, vision, life, and disability insurance coverage.
- 401(k) plan with company matching and employee stock purchase options.
- Flexible Time Off policy, paid holidays, and Volunteer Time Off.
- Generous parental leave and family care support programs.
- Flexible Spending Accounts (FSAs) and wellness-focused benefits.
- Fitness reimbursement and access to wellness initiatives.
- Professional development opportunities including mentorship and career growth programs.
- Collaborative and inclusive remote work environment with strong employee engagement initiatives.