Website Specialist – Part-Time at OREG Management Company LLC – Denver, Colorado
About This Position
Are you a performance-minded digital marketer who thrives at the intersection of user experience, analytics, and conversion? Do you enjoy turning traffic into bookings by optimizing journeys, reducing friction, and continuously improving how a website performs?
The Springs Resort and Murrieta Hot Springs Resort are seeking a Website Specialist (Part-Time) to own website performance, conversion optimization, and revenue readiness across both properties.
This role is a strategic owner with guardrails, focused on CRO, website health, and execution excellence. Creative direction, campaign strategy, and development support are provided; this role ensures the website consistently supports business goals and converts demand into revenue.
Success in this role is measured by increased conversion rates, reduced funnel drop-off, and increased website-driven revenue.
Work Environment & Schedule? Status: Part-time, Hourly
? Compensation: $40-$50 per hour DOE
? Time Commitment: approximately 30 hours per week
? Schedule: Primarily weekday business hours; hours may flex based on projects and launches
? Work Mode: Remote- California, Texas and Colorado
? Reporting Structure: Reports to VP of Marketing; works closely with on-property Marketing Managers, Paid Media team, Creative partners, and Development team
Website Performance & Conversion Optimization? Own ongoing conversion rate optimization (CRO) across hotel bookings, day passed, and high-intent pages
? Analyze user behavior and funnel performance using GA4 and related tools to identify drop-off points
? Partner closely with Paid Media on A/B testing strategy, landing page creation, and message match
? Translate insights into prioritized website improvements tied directly to revenue impact
? Manage day-to-day website updates and content publishing across both properties using WordPress
? Deploy campaign, promotional, and evergreen content aligned to marketing timelines
? Publish content with approval until fully trained and confident in product offerings
? Ensure all updates are prioritized by conversion and business impact, not volume
? Monitor page-level performance, user journeys, and conversion behavior using GA4 and Looker Studio
? Maintain tracking integrity and QA key conversion events
? Identify trends, anomalies, and optimization opportunities and surface them to marketing leadership
? Collaborate with stakeholders on insight interpretation and prioritization
? Build and maintain consideration-stage landing pages for non-new and retargeted users
? Ensure retargeting audiences land on clear, intent-aligned experiences
? Partner with Paid Media to improve mid-funnel clarity and conversion readiness
? Improve structured data, schema, and AI/SEO visibility across both websites
? Create and maintain AI workflows to support marketing efficiency and optimization
? Ensure website content is structured and ready for AI concierge, chat, and automation tools
? Leverage AI tools to accelerate analysis, workflow efficiency, and optimization efforts
? Collaborate with on-property marketing managers to align website content with on-site experiences
? Execute creative inputs provided by agency partners and internal specialists
? Coordinate with the development team as needed (no coding required)
? Measurable improvements in schema and AI/SEO readiness
? CRO improvements or statistically valid tests underway
? Reduced drop-off across key booking and day pass flows
? A documented plan to improve the end-to-end website purchase journey
? 5+ years of experience in website management, CRO, or digital performance marketing
? Strong experience working within WordPress CMS
? Proficiency with GA4, Looker Studio, and Google Sheets
? Demonstrated experience with conversion optimization and funnel analysis
? Experience partnering with paid media and creative teams on landing page performance
? Ability to create and leverage AI workflows for marketing tasks
? Strong analytical mindset with the ability to translate insights into action
? Comfortable operating autonomously within clear guardrails
? Strategic thinker with strong execution skills
? Outcome-driven and comfortable owning performance metrics
? Confident publishing and optimizing once standards are established
? Clear communicator across marketing, media, and operational teams
? Thrives in a fast-moving, entrepreneurial environment
The Website Specialist owns the performance layer of our digital experience, ensuring our websites are optimized to convert demand into bookings and revenue