MarTech Engineer (Senior Marketing Technology Manager) - Dallas, TX at Better – Irving, Texas

MarTech Engineer (Senior Marketing Technology Manager) - Dallas, TX

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:
- Weve funded over $100 billion in loans for our customers, more than any other fintech- Yahoo! Finance - Best Mortgage Lender for First Time Homebuyers of January 2025: Best lender for quick approval- Yahoo! Finance - Best Mortgage Lenders of 2025: Best online mortgage lender - Fintech Breakthrough Award: Best Lending Innovation Award - Money Magazine - 8 Best Mortgage Lenders of 2025: Best for fast closing- We are Forbes Best Online Mortgage Lender for 2023- We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world
We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.
A Better Opportunity
This role requires a strategic perspective on marketing performance, ideally grounded in experience with digital media buying and hands-on ownership of modern marketing data systems. The ideal candidate enjoys connecting complex systems, understanding data end to end, and applying those insights to drive measurable marketing outcomes.
Youll bring strong technical proficiency and a commitment to data integrity, ensuring tracking and attribution infrastructure is accurate, scalable, and compliant with privacy regulations. This role is well suited for someone transitioning from a traditional engineering background into MarTech, with a genuine interest in using technical skills to fuel marketing performance.Responsibilities

• Own & Optimize Conversion Tracking To Maximize and Maintain Uptime
• Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team
• Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline
• Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication
• Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods
• Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations

• Govern and Evolve Marketing Data Infrastructure
• Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation
• Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies
• Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions
• Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements

• Plan, Implement, and Standardize Marketing Technology Integrations
• Manage basic coding and review around key marketing integrations
• Create marketing-friendly visualizations conveying integration functionality
• Self-analyze work and take opportunities to improve without guidance
• Sit with engineering team to help manage prioritization on marketings behalf
• Learn RudderStack, Iterable, our custom built CRM, and work to increase functionality
• Monitor and optimize data pipelines: Website RudderStack Iterable CRM GA4

• Troubleshooting & Engineering Support
• Investigate and resolve live tracking or integration issues, maintaining root-cause and resolution logs
• Serve as a first-line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary
• Work collaboratively with the Engineering team, supporting active campaign measurement reliability
• Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise

Qualifications

• 6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus)
• Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms).
• Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events.
• Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging).
• Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems
• Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React
• Experience with Iterable, Looker, BigQuery, or SQL
• Knowledge of GDPR/CCPA and data governance preferred
• Exposure to attribution modeling preferred

Company Benefits
We are thrilled to offer all our full-time employees the following benefit offerings:
- Benefits eligibility effective DAY ONE - *$0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)- Flexible PTO- Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!- Personalized care for every fertility and family care journey for our employees and their partner! - Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match! - Discount programs and perks including pet Insurance!
The compensation offered for this role will be based on multiple factors such as location, the roles scope and complexity, and the candidates experience and expertise, and may vary from the range provided.
Disclaimer
Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

$135,000 - $150,000 a year