Marketing Director at Everware International – Georgetown, Texas

Position Summary
The Marketing Director is a strategic leader responsible for developing and executing comprehensive marketing strategies that align with overall business objectives and drive brand awareness, market growth, and sales performance. This role oversees brand positioning, multi-channel marketing initiatives, and the execution of impactful campaigns to support a portfolio of brands, including a new Made-in-USA line. Additionally, the Marketing Director ensures effective internal and external communication fostering a culture of innovation, collaboration, and accountability.

Essential Duties & Responsibilities

The requirements listed below are representative of the essential duties and responsibilities required.

• Develop and execute marketing strategies and plans to increase brand awareness, visibility and product sales through all appropriate distribution channels. Oversee regular competitive analysis, market trends, and customer insights to identify opportunities and risks to support strategy development and adjustment.
• Collaborate with leadership team to develop and articulate a multi-year marketing roadmap to ensure sustainable growth and alignment with the company’s strategic goals, annual objectives, and key performance metrics.
• Establish metrics to measure the effectiveness of marketing initiatives, including ROI, customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. Lead regular reporting and insights presentations to the executive team.
• Partner with leadership to develop plans and goals for the evolution of the company’s digital ecosystem, ensuring consistency and alignment across all company and brand websites and social media channels.
• Champion strategies to enhance customer experience across all touchpoints, ensuring consistency and alignment with brand values.
• Drive efforts to draw on key team members’ talents and expertise to position the company as a leader in the industry by collaborating on thought leadership content, participation in industry panels, and driving innovation.
• Develop visual identity elements and brand positioning for multiple brands, including new Made-in-USA brand and existing brands within the family-of-brands umbrella
• Coordinate a robust trade show schedule for multiple brands in the gourmet retail and foodservice categories, including booth design and planning, contract negotiations with exhibition partners, facilities/services management, onsite activations, and booth set-up and tear-down
• Maintain a weekly schedule of email outreach to support CPG brands, including development of messaging concepts, copywriting and coordination with Sales and Ecom to assure alignment in messaging and offerings
• Collaborate with Sales and Ecom on the development of the annual Promotions schedule with the goal of increased market share/placement and sales
• Develop and execute social media strategies and plans to enhance brand visibility and engagement across traditional and new channels
• Lead the planning, creation, and maintenance of ongoing 30/60/90 messaging plan, considering seasonality, product launches, inventory challenges, promotions and additional factors with the ability to adapt and shift quickly
• Develop and manage overall department budget including a paid media plan to engage with consumers across the entire purchase journey, adjusting in real time to hit key metrics and KPIs
• Design and coordinate a Public Relations strategy promoting new product launches and/or extensions, brand stories, and category-leadership editorial content
• Manage relationships with external vendor partners in the areas of; public relations, media planning, trade-show exhibition, content creation, and influencer partners
• Develop and produce point-of-purchase materials to support sales with retail partners
• Collaborate with Ecommerce team to evaluate and plan for marketing technologies (e.g., automation tools, analytics platforms, etc.) to streamline campaigns and optimize customer engagement.
• Lead internal communication efforts to foster a positive and collaborative company culture rooted in collaboration, respect, excellence, and accountability. Lead initiatives that strengthen employee engagement and a sense of belonging.
• Foster a high-performing marketing culture nurturing the development and breadth of talent in the marketing team and creating an environment of learning and curiosity, including clear career paths and proactive succession planning.

Qualifications

Education & Experience

• Master's degree in marketing, business administration, or a related field
• 10+ years of experience in marketing, with at least 5 years in a leadership role
• Experience supporting and driving marketing activities at a fast-growing company
• Experience leading and training a high-performing marketing team, fostering a collaborative and inclusive work environment
• Experience with CRM software and digital marketing tools and techniques
• Budgeting, planning and/or financial analysis experience
• Experience with marketing and monetizing data, insights, and driving an integrated messaging strategy and roadmap
• Track record of executing integrating marketing initiatives that build brand identity and deliver on the brand proposition

Knowledge, Skills, and Abilities

• Ability to lead large-scale projects spanning across departments and teams, with a keen eye for innovation and strategic growth?
• Ability to resolve problems or situations requiring the exercise of good judgment
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams
• Deep understanding of market research practices, marketing strategies, and brand-building
• Exceptional strategic thinking and problem-solving skills
• Strong analytical skills and ability to interpret data to drive strategic decision-making
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven, entrepreneurial environment
• Genuine ambition to succeed
• Resilient personality with a strong work ethic
• Pragmatic and solution oriented
• Committed to high standards and continuous improvement

Physical Demand

The physical demands listed below are representative of the ability required.

• Able to sit and/or stand for up to eight (8) hours per day
• Substantial movements (motion) of the wrist, hands, and/or fingers in a repetitive manner
• Exerting up to 20 pounds of force occasionally to lift, carry, pull, or otherwise move object
• Manual dexterity sufficient to reach/handle items and work with the fingers
• Close vision (clear vision at 20 inches or less); distance vision (clear vision at 20 feet or more); color vision (ability to identify and distinguish colors)???
• Able to bend, stoop, lift, reach, climb steps/ladder on occasional basis

Work Environment

The environmental factors listed below are representative of the work environment required.

• Well-lighted, heated, and/or air-conditioned indoor office setting with adequate ventilation
• Moderate noise. (Examples: business office with computers and printers, light traffic)
• Occasionally employee will be in an environment with:
• Lift truck and other material-moving equipment
• Work near moving mechanical parts
• Moderate to loud noise
• Variant temperature based on outside weather

Work Hours/Schedule

Normal work schedule is Monday through Friday, 8 am to 5 pm.

The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job, nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform other work duties not specifically listed herein. The company reserves the right to modify, defer or rescind this position description at any time, with or without prior notice.???