Sr. Director, AquaPro Launch Team at PROCEPT BioRobotics – Remote
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About This Position
The National Senior Director, AquaPRO Launch Excellence is responsible for building, scaling, and leading PROCEPT’s national launch infrastructure to deliver consistent, high-quality, and rapid time-to-value for all Aquablation Therapy programs across the United States.
This leader owns the end-to-end launch ecosystem, including strategy, organizational design, performance management, and cross-functional alignment. The role ensures that every launch achieves clinical excellence, operational readiness, and sustainable utilization.
National Strategy & Execution
- - Define and operationalize the AquaPRO national launch strategy aligned with CAP and UTL priorities
- - Establish standardized launch playbooks, KPIs, and governance models
- - Ensure consistent execution across all launch phases
- - Own national performance targets (time to first case, time to 10/20 procedures, Aqua Day productivity, autonomy)
Team Leadership & Organizational Development
- - Build and lead a high-performing national launch organization
- - Define coverage model and capacity planning
- - Lead and develop Managers, PLS, CLS, and RLM roles
- - Ensure coordination through RSR/ASR teams
Cross-Functional Integration
- - Serve as central integrator across CAP, UTL, Marketing, Clinical, and Reimbursement
- - Align launches with capital placement and utilization strategy
- - Ensure coordination across clinical, operational, and financial readiness
Performance Management & KPI Ownership
- - Build national launch dashboard
- - Track time-to-value, referral conversion, throughput, reimbursement
- - Establish weekly, monthly, and quarterly review cadence
Process Excellence & Continuous Improvement
- - Standardize launch methodologies and tools
- - Drive continuous improvement and playbook evolution
Executive Leadership & Strategic Impact
- - Own national launch performance
- - Present insights and recommendations to leadership
- - Drive adoption and utilization growth
Performance Metrics
- - Time to First Case (<30 days)
- - Time to 10 Procedures (<60 days)
- - Time to 20 Procedures (<90 days)
- - Aqua Day productivity (≥3–6 cases/day)
- - Surgeon and site autonomy
- - Referral conversion rates
- - Reimbursement cycle time
- - Bachelor’s degree required; MBA preferred
- - 12–15+ years in MedTech leadership or program management
- - Experience scaling teams and driving adoption
- - Strong understanding of hospital workflows and reimbursement
- - Executive presence and leadership skills
- - Willingness to travel (~50%)