CATMAN at Bel Brands USA – Madrid, Iowa

Sales Development-Trade Marketing OOH channel:

POSITION OVERVIEW / JOB SCOPE & CORE DELIVERABLES

To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.

MISSION, AMBITION & RESPONSIBILITIES:

1) Category Strategy Development for OOH

• Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
• Define growth drivers and priority platforms within the OOH channel
• Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).

2) Portfolio Management & Assortment Optimization

• Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
• Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
• Look for new product development opportunities working together the Global teams.

3) Segmentation, Commercial Tools & TRADE MARKETING

• Segment OOH customers and design tailored activation plans—aligned with the principle that OOH is not one‑size‑fits‑all.
• Generate selling stories, opportunity assessments, and category arguments for customers.
• Build activation plans that improve visibility and rotation.
• Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption
• Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits.
• Ensure execution consistency with global brand guidelines and OOH communication frameworks.

ORGANIZATION & STAKEHOLDERS:

• Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
• Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing
• Work closely with customers and suppliers (agencies)
• Reporting to Sales Strategy and Planning Director

SALES & LEADERSHIP COMPETENCIES:

• Strong ability to analyze market, channel and customer dynamics in the OOH environment.
• Capability to translate data and insights into clear category strategies and growth plans.
• Solid understanding of commercial KPIs and P&L drivers.
• Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
• Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc).
• Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
• Solid experience in trade stories, category projects and joint business planning with customers.
• Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).
• Strong operational rigor combined with creativity in activation design

SKILLS & EXPERIENCE REQUIREMENTS:

• Entrepreneurial, proactive and growth‑oriented mindset
• Excellent cross‑functional collaboration skills, and ability to influence without direct authority
• Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude
• Agility, ability to integrate change in a dynamic environment
• Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.
• High level of comfort with numbers and performance tracking
• Proficiency in Microsoft Office applications, including Excel & Power point
• Fluent in English, both written and spoken
• Experience with wholesalers, foodservice or OOH customers is needed

LOCATION:

Based in Madrid with professional travels