What is the role of a Marketing Manager at We Florida Financial?

The Marketing Manager position at We Florida Financial is a Full-time or part-time position opportunity in the relevant field.

Where is this Marketing Manager job located?

Margate, Florida, 33063, United States

What type of employment is offered for this Marketing Manager role?

Full-time or part-time position

What industry does this Marketing Manager position belong to?

This role spans multiple industries.

What is the expected salary for this Marketing Manager job?

Compensation will be discussed during the hiring process.

How can I apply for the Marketing Manager position at We Florida Financial?

You can apply directly through the application link provided.

Marketing Manager at We Florida Financial

Purpose

The Marketing Manager is responsible for providing strategic leadership and overall direction for We Florida Financials’ marketing operations, including brand management, digital marketing, product development, advertising, public relations, social media, and business development. This role combines strategic vision with direct execution to drive member growth, product adoption, and brand awareness through both traditional and digital channels. The Marketing Manager develops and implements integrated marketing strategies that align with organizational goals and ensures all marketing initiatives deliver measurable results and ROI. This position requires excellent creative skills, digital marketing expertise, and the ability to maintain a strong presence in the community as a representative of We Florida Financial.

Essential Functions

Strategic Planning

Provide direction in digital marketing, social media, community engagement, and Foundation operationsDevelop and implement three-year strategic marketing plan, updated annually, to achieve corporate objectives for membership growth, loans, deposits, product sales, and net incomeDevelop and execute annual tactical marketing plan with measurable goals and KPIsPrepare annual marketing and advertising budgetConduct ROI analysis on marketing and business development campaigns

Brand Management & Marketing Communications

Define and manage the overall member experience through development and maintenance of a unique brand identity and brand standardsDevelop and implement print advertising, member newsletters, direct mail campaigns, and promotional materials from concept to completionProvide communication and copywriting support across all areas of the credit union; serve as primary writer for corporate communicationsResearch, write, and design product and service brochures and marketing collateralWrite press releases to industry and mainstream mediaWrite speeches and presentations as requestedEnsure all materials conform to We Florida Financial brand standards and comply with applicable state and federal advertising regulations

Digital Marketing & Web Management

Utilize the credit union's web-based marketing, e-commerce channels, and digital marketing platformsDevelop and implement digital marketing tactics and campaigns that support organizational strategies and drive incremental product growthManage and optimize cross-channel search and acquisition campaigns, including SEO and SEM strategiesInput content to We Florida Financial website to drive sales resultsOptimize website to drive traffic through paid and natural searchDevelop and implement electronic marketing campaigns, including outbound email and web-based initiativesDevelop and administer electronic member surveysManage digital signage content, images, and maintain optimal message mix in all branchesManage regular blog content for We Florida Financial membersAnalyze performance and ROI for all online and electronic marketing channels; report results monthly to management

Social Media Marketing

Develop and implement comprehensive social media marketing strategy aligned with organizational goals and prioritiesOversee day-to-day social media activities that support the organization's online brand presenceMonitor and respond to all channels of influence including Facebook, Instagram, Twitter, TikTok, LinkedIn, Google, Yelp, and other web-based outletsCreate engaging media and campaigns to promote and elevate the brand across social platformsProduce quality social media content and facilitate tracking, monitoring, and reporting of social media activitiesResearch competitor activities and products on social media and the webDevelop relationships with third parties, including social networks, to generate traffic to We Florida FinancialReview and respond professionally to digital postings, comments, and reviews

Community Engagement & Events

Identify key community organizations, influencers, and individuals for partnership opportunities to promote and develop engagement programsCoordinate successful special event initiatives and community engagements, including planning, event staff and volunteer scheduling, vendor contracts, corporate and individual solicitations, RSVP tracking, and budget managementOrganize and oversee corporate events including Annual Meeting and Employee KickoffAttend approved events and branches to capture and generate content for social media channels

Cross-Functional Collaboration & Vendor Management

Collaborate with internal departments to share marketing expertise throughout the organizationWork with Sales Department to create targeted campaigns promoting We Florida Financial products and servicesProvide support to Sales Department to achieve loan, deposit, and fee income goalsCommunicate marketing strategic plan, new products and services, and other marketing initiatives for staffManage relationships with vendors including statement processors, advertising agencies, creative design firms, public relations firms, and digital platform providers

Compliance & Industry Awareness

Remain current on changes within legal, regulatory, economic, competitive, and technology environments that may affect marketing, advertising, and public relations functionsEnsure all advertising and marketing materials comply with applicable state and federal regulations

Other Functions

Project a positive professional image for We Florida Financial in community and industry affairsAttend Board and appropriate Committee meetings as requestedMaintain mutual communication system with senior management teamPrepare reports as requestedPerform special assignments as requested by the Board, President, or Senior ManagementAttend local marketing networking events and classes to stay current with trends

Job Qualifications

Knowledge of:

Digital marketing channels including SEO, SEM, email marketing, social media platforms, and web analyticsMarketing principles and practices including brand management, campaign development, and market researchData analysis and ability to make data-driven decisionsCredit Union policies, products, services, regulations, and proceduresBusiness English and effective writing techniques, including spelling, grammar, composition, and punctuationPC literacy including Word, Excel, PowerPoint, Canva, and relevant marketing software platformsMultiple social media channels and best practices for each platformWebsite design principles, content management systems, and user experience optimization

Skills:

Vision: Ability to read and interpret web analytics, social media metrics, and complete necessary paperworkSpeech/Hearing: Ability to communicate verbally and in writing with staff, members, vendors, and community partnersManual Dexterity: Ability to perform necessary computer-related inputPhysical Mobility: Requires significant finger manipulation, hand-arm manipulation, hand/arm steadiness, eye/hand/foot coordination, limb movement without visual control, hand/ear coordination, skilled body coordination, and skilled body positioning

Ability to:

Manage and meet multiple conflicting deadlinesUnderstand and follow complex written and oral instructionsComprehend complex functions and proceduresExpress oneself clearly and concisely, both orally and in writingPrepare and maintain confidential records and reportsGather, assemble, correlate, and analyze facts to develop solutionsDemonstrate excellent organizational, strategic planning, and project management skillsAnalyze statistical, financial, and marketing dataPresent a positive professional image and always maintain professional composureInteract positively with staff at all levels of the organization, volunteers, and the public to promote a team environmentMake decisions and take initiative to resolve problems or unique circumstancesProduce high volume of accurate, complete, high-quality work in a timely mannerLead product development teams in a matrixed environmentCollect and analyze data to drive decision-makingTravel and attend off-hours We Florida Financial, industry, and community meetings and activities

Education/Experience

Bachelor’s degree in marketing, Business Administration, Communications, or related field requiredMinimum 5 years of progressive marketing experienceMinimum 2 years of experience in digital marketing management with demonstrated resultsExperience in Digital Banking and Product Management within Banking or FinTech strongly preferredExperience in social media marketing and producing quality content across multiple platformsExperience in effective website design, SEO principles, and managing email campaignsFormal training should be supplemented with continuing education and self-development programs

Notice: This job description is not intended to be, nor should it be construed as a contract for employment. We Florida Financial makes no guarantee of permanent employment. This job description is to be used as a guideline to give you an understanding of what the Credit Union has defined this position to be. Changes to this job description may be made by management.

We Florida Financial is committed to working with its employees to accommodate them with the physical aspects of a job to the extent a financial services organization can without impacting financial control or member service. We Florida Financial is an Equal Opportunity Employer. m/f/h/v.

Marketing Manager at We Florida Financial – Margate, Florida

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