Leisure Sales Manager at Appellation Healdsburg – Healdsburg, California

About Appellation
Born from the elegant merger of the culinary and hospitality worlds, Appellation is much more than a typical hotel company. Inspired by its name, this new hotel brand brings together the best of local elements in a new way: a hotel collection powered by people, connected by food, and defined by place—all designed to celebrate its destinations’ culture, community, and craftsmanship. Developed by visionary co-founders Charlie Palmer, one of America’s best-known, award-winning chefs and pioneer in the American hotel-restaurant model, and Christopher Hunsberger, a 30-year veteran of Four Seasons Hotels and Resorts and its former president of North Americas. Join Appellation as its first hotels and resorts take root in 2025.

Position Overview

Appellation Healdsburg is seeking a Leisure Sales Manager to grow transient leisure revenue by building relationships with luxury travel advisors, consortia partners, and curated leisure channels. This role helps position the resort as a top weekend getaway in wine country while protecting rate integrity and supporting an exceptional guest experience.

Key Responsibilities

• Drive leisure transient room revenue and room nights through account management and new business development
• Build and maintain relationships with luxury travel advisors and top leisure-producing agencies
• Support consortia and preferred partner programs (as applicable) and increase production from those channels
• Partner with Revenue and Marketing on seasonal offers, need-period strategy, and market positioning
• Host site tours and coordinate advisor/partner visits when approved
• Track production, activity, and pipeline in the CRM; provide regular reporting and market feedback
• Coordinate VIP details and service delivery for key leisure guests and advisor bookings

Qualifications

• 2-5+ years of hotel/resort sales experience; leisure and luxury experience preferred
• Strong relationship-building and prospecting skills with proven production results
• Understanding of leisure distribution and rate strategy (commissionable bookings, value-adds, seasonality)
• Professional presentation and communication skills; comfortable hosting tours and representing the resort
• CRM proficiency (Delphi, Salesforce, or similar)

Schedule / Travel

• Primarily onsite with local appointments; occasional travel for sales calls and industry events
• Some evenings/weekends for hosted events and key arrivals

The salary range for the role is $95,000-$108,000 per year.

Eligible for Quarterly Incentives!

Why Hospitality Professionals Choose Appellation

· Weekly Pay - Get paid every week for better cash flow and financial flexibility

· Vacation and Sick Time Off - Recharge when you need it to rest and reconnect

· Comprehensive Insurance Coverage - Health, dental, and vision insurance plans available

· 401(k) Matching - Build your future with company-matched retirement contributions

· Holiday Pay - Get compensated for those important family moments and celebrations

· Your Birthday = Paid Holiday - Celebrate your special day with a paid day off

· Complimentary Meals - Savor every shift with delicious complimentary meals

· Employee Discounts – Enjoy discounted stays at Appellation properties and dining outlets

These aren't just benefits - they're our commitment to your career and well-being. People power us! When you thrive, we all thrive!

Appellation Hotels is an equal opportunity employer. We provide equal employment opportunities to all applicants regardless of race, color, national original, ancestry, sex, age, religion, sexual orientation, gender identity, marital or family status, disability, veteran status, genetic information or any other status considered unlawful by federal, state, or local laws.