Digital Marketing Specialist at Second Avenue Realty – Tampa, Florida

Second Avenue is the premier platform for enabling institutions to deploy meaningful capital into single-deeded residential assets (SFR) while retaining control and valuable lines of sight into their investments over time. Second Avenue’s proprietary technology and exclusive relationships have allowed it to bring scale to scattered single-family investment homes, a strategy that was previously untenable as an institutional asset class. The Company provides all aspects of sourcing, acquisition, and property management services for its clients.

We offer a positive culture and professional work environment. Please visit our website for additional background on our business platform – www.secondavenue.com

Job Summary

The Digital Marketing Specialist will be directly responsible for the management of content syndication for lead generation, including development, management, and optimization of integrated paid digital marketing campaigns. Oversees all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and lead conversion performance.

Generates periodic reporting to provide high impact visibility into marketing campaign performance and analytics. Enhance listing visibility, continuously refine strategy, and optimize organizational KPIs.

This role requires strong writing skills, attention to detail, and the ability to work efficiently in a fast-paced environment. The Digital Marketing Specialist will support company initiatives by collaborating with market-based sales team and central operations.

Duties and Responsibilities

Partners with cross-functional teams and external agencies to develop, manage, and optimize integrated paid digital marketing campaigns for all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and ROI.Participates in the collection of feedback from the leasing teams on an ongoing basis to optimize campaigns and identify new opportunities to drive greater quantity and quality of leads across the portfolio.Identifies and communicates opportunities for strategic improvement.Manages requests to support marketing content syndication.Assists in the monthly marketing advertising campaign planning and forecasting process, ensuring that programs are executed, and funds are allocated to maximize program ROI and meet occupancy/leasing goals.Produces weekly reports and monthly tracking reports to provide visibility into marketing campaign performance and analyzes competitive and industry data to understand trends and continuously refine strategy to guide decision-making.Identifies syndication issues, collaborates with third-party vendors to resolve them, and provides oversight until resolution.Audit online internet listings of homes, including descriptions and data across third-party platforms, to ensure accuracy and consistency.Monitor and analyze the performance of listings to provide strategic recommendations that drive higher lead traffic and improve overall campaign performance.Utilize HubSpot CRM systems to plan and launch targeted email and SMS campaigns to drive engagement and conversions.Manage and publish content across social media platforms; monitor engagement, respond to notifications, and maintain consistent presence in relevant Facebook groups to foster community engagement.Support HR initiatives by assisting with internal corporate communications and managing social media engagement.Monitor and respond to online reviews across multiple platforms, escalating trends when necessary, and executing review generation campaigns to increase review volume and strengthen the company’s online reputation.Comply with all company standards, fair housing rules and regulations, and applicable local, state, and federal laws.Perform other duties as assigned.

Strong understanding of digital marketing channels including paid search, internet listing services, SEO, Google analytics, email campaigns, social media, video, programmatic display advertisingStrong writing and editing skills.Working knowledge of marketing and sales principlesExcellent analytical and project management skills.Strong quantitative and problem-solving skills.Understanding of basic real estate and/or property management processesAbility to use a computer proficiently, including Microsoft Outlook, Word, and Excel Comprehension of Federal Fair Housing laws and any applicable local housing provisions

Minimum high school graduate required; bachelor’s degree in marketing, communications, or a related field is preferred.Lead generation experienceDemonstrable experience in designing and implementing successful digital marketing campaigns.Ability to demonstrate writing and editing abilities.Successful track record with respect to prioritizing multiple initiatives – including rapid execution and sense of urgency regarding completion of key tasks within set timeframesExperience using Microsoft Outlook, Excel, Word, and property operating software. Experience in real estate, property management or related field is a plus.

Exceptional attention to detail and ability to proofread accuratelyFlexibility and adaptability in relation to changing business needs and processesDemonstrated ability to exercise independent judgment and maintain confidentialityAbility to think both creatively and strategicallyEfficient time management in a fast-paced environment, including the ability to effectively manage workload and meet deadlines