Product Marketing Manager at Distro – Chandler, Arizona

Work Location: On-site in a dynamic, global company.

About Us:

• Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector.

• Provides a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO).

• Serves over 95,000 businesses and processes over $135B in annual payroll.

• Headquartered in Chandler, Arizona.

• Helps businesses streamline and grow operations with custom strategies benefiting employers and employees.

• More info: www.vensure.com

Position: Marketing Manager, Product Marketing

Position Summary:

• Develop and execute product marketing strategies driving growth across B2B and B2C audiences.

• Focus on positioning, messaging, and go-to-market execution.

• Create compelling product stories and sales & marketing enablement tools.

• Collaborate cross-functionally to align product capabilities with customer needs.

• Lead and mentor team members, manage projects, and ensure marketing aligns with brand standards and business goals.

Essential Duties and Responsibilities: Product Marketing

• Translate complex product features into customer-focused value propositions.

• Lead go-to-market planning and execution for new product launches and feature releases.

• Develop product positioning, messaging frameworks, and customer segmentation strategies.

• Create marketing assets like battlecards, product sheets, competitive comparisons, sales enablement decks, and customer collateral.

• Conduct market, competitor, and customer research.

• Ensure consistent product messaging across all touchpoints.

• Support cross-sell, upsell, and retention initiatives through effective messaging.

Marketing Strategy & Team Leadership

• Set product marketing objectives and success metrics tied to business outcomes.

• Mentor and coach marketing team members.

• Prioritize projects and ensure timely delivery of high-quality assets.

• Review content for clarity, accuracy, and brand alignment.

• Collaborate with Product, Sales, Client Success, and Executive teams.

Marginal Functions

• Other duties as assigned.

Knowledge, Skills, and Abilities:

• Strong background in B2B and B2C product marketing with proven experience in positioning, messaging, and go-to-market strategies.

• Excellent storytelling, copywriting, and content development skills.

• Experience with market, customer, and competitive research.

• Skilled in building sales enablement and customer-facing assets.

• Strong project management skills.

• Highly organized, self-motivated, results-oriented with attention to detail.

• Ability to thrive in fast-paced, collaborative environments.

Education & Experience:

• Bachelor's Degree required; marketing, communications, or business preferred.

• 5-7 years of relevant product marketing experience.

• Experience in SaaS, professional services, or technology-driven industries preferred.

• Proven ability to develop and execute product marketing strategies driving growth in B2B and/or B2C markets.

Physical, Mental, & Communication Demands:

• Frequently sit; occasionally stand and walk.

• Vision abilities include close vision, color vision, and ability to adjust focus.

• Frequently talk and hear.

• Moderate concentration and prolonged mental effort required.

• Average memory demand.

• Moderate noise level in work environment.

Environmental Conditions:

• Indoor office environment with occasional moderate noise from equipment or co-workers.

Benefits:

• Health Insurance: Medical, dental, and vision coverage.

• Retirement Plan: 401(k) with company match.

• Paid Time Off: PTO, Holidays, Parental leave, and Sick Leave as per state law.

• Other Benefits: Life insurance, short and long term disability, employee assistance program (EAP), FSA, HSA, identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.

• Additional Compensation: Signing bonus, commission if applicable.

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