Technical SEO Specialist at Vitana Pediatric DSO LLC – Plantation, Florida
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About This Position
Vitana is a dental partnership organization focused exclusively on growth-oriented Pediatric Dentists and Orthodontists. We partner with exceptional doctor-owners who have built outstanding practices and want to take their professional and financial growth to the next level. Our model preserves doctor ownership and autonomy while providing the operational expertise, resources, and strategic support needed to scale.
Our mission is to increase access to high-quality specialty oral healthcare for children by bringing together a community of elite pediatric dentists and orthodontists and helping their practices grow in a sustainable way.
Vitana supports partner practices across key business areas including marketing, HR, accounting, analytics, revenue cycle management, and practice growth initiatives. Our marketing team is focused on building scalable digital growth systems that drive patient acquisition while strengthening each practice’s local reputation and visibility.
Vitana is seeking a Technical SEO Specialist to support the execution of search engine optimization and website technical operations across our growing portfolio of pediatric dental and orthodontic practices.
This role is primarily executional and will work under the direction of the Director of Search & Content Strategy. The Technical SEO Specialist will be responsible for implementing the technical components of Vitana’s search strategy across both new website builds and existing practice websites.
The ideal candidate has hands-on experience with technical SEO, local search optimization, and WordPress websites. They enjoy diagnosing technical issues, implementing structured improvements, and supporting multi-location websites that rely on strong local search visibility.
This role plays a critical part in building and maintaining the technical infrastructure that supports organic growth across Vitana’s digital ecosystem.
Execute the technical components of Vitana’s SEO strategy across practice websites.
Responsibilities include:
Conduct technical SEO audits using tools such as Screaming Frog and SEMrush
Diagnose and resolve crawl, indexation, and site architecture issues
Implement structured data and schema markup (LocalBusiness, FAQ, Organization, etc.)
Optimize metadata and on-page technical elements based on target keywords and semantic search intent
Monitor keyword rankings, crawl health, and indexation status across practice websites
Support internal reporting and performance monitoring related to organic search visibility
Support the technical SEO components of website builds, launches, and ongoing website improvements.
Responsibilities include:
Plan and implement redirect strategies for website migrations (301 redirects and page mapping)
Support website launch QA processes to ensure SEO readiness
Ensure proper indexing, canonicalization, and internal linking structure
Collaborate with internal marketing team members and external web development partners to implement SEO recommendations
Assist with technical SEO improvements across both new website builds and legacy websites
Support local search visibility for multi-location dental practices.
Responsibilities include:
Monitor and maintain local SEO performance for practice locations
Assist with citation and directory consistency across listings platforms
Support backlink and authority-building initiatives
Monitor local search rankings and map pack visibility
Support the technical foundations that influence modern search discovery, including AI-driven search and entity-based SEO.
Responsibilities include:
Implement structured data and entity-based optimization techniques
Support technical strategies that strengthen brand visibility across search and AI-driven discovery platforms
3–5 years of experience in SEO, with hands-on technical SEO responsibilities
Experience implementing technical SEO improvements on WordPress websites
Strong understanding of crawlability, indexation, redirects, canonicalization, and site architecture
Experience with technical SEO tools such as Screaming Frog, SEMrush, Ahrefs, or similar platforms
Familiarity with structured data and schema markup implementation
Experience monitoring keyword rankings and search performance metrics
Strong attention to detail and ability to execute technical tasks accurately
Experience with local SEO or multi-location businesses
Experience working with healthcare, dental, or professional services brands
Familiarity with WordPress SEO plugins such as RankMath or Yoast
Experience managing directory listings or citation platforms such as BrightLocal or Yext
Exposure to entity-based SEO or emerging AI search technologies
Vitana’s marketing team currently utilizes tools such as:
WordPress
RankMath
SEMrush
BrightLocal
Google Search Console
Google Analytics
Screaming Frog
Looker Studio
Experience with similar tools is acceptable.
This role offers the opportunity to help build the technical SEO infrastructure for a rapidly growing healthcare platform. As Vitana expands its network of pediatric dental and orthodontic practices, the Technical SEO Specialist will play an important role in scaling search visibility and supporting long-term digital growth.
You will work closely with experienced marketing leadership and contribute to building one of the most advanced multi-location digital marketing systems in specialty healthcare.