Senior/Lead Product Marketing Manager at Jobgether – UK
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About This Position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior/Lead Product Marketing Manager in United Kingdom.
This role offers the opportunity to lead the product marketing strategy for an innovative, high-growth B2C platform in the gaming and fintech ecosystem. You will be responsible for bridging product development and market success, ensuring seamless go-to-market execution, and driving adoption, engagement, and retention. The position combines strategic thinking, hands-on marketing execution, and cross-functional leadership, with a strong focus on compliance, user safety, and revenue growth. You will collaborate with product, design, development, and external partners to shape positioning, define unique value propositions, and optimize user experiences. This role provides autonomy, influence, and the chance to scale marketing processes from scratch in a fast-paced startup environment. Passion for gaming, esports, and community engagement is highly valued, and fluency in Ukrainian or Russian with English proficiency is required.
- Lead and grow the Product Marketing function, providing strategic guidance while maintaining a hands-on approach to execution
- Develop and implement marketing strategies for B2C products and B2B platform features
- Collaborate closely with product, design, development, and external partners to enhance product mechanics and drive market adoption
- Create positioning, messaging, and unique value propositions tailored to target audiences
- Monitor and optimize KPIs across acquisition, engagement, retention, and conversion funnels, continuously testing hypotheses for improvement
- Plan and execute product launches and market entry strategies
- Conduct market, competitor, and customer research to inform product positioning, strategy, and communications
- Leverage AI tools to accelerate research, ideation, and campaign execution
- Report on initiative effectiveness and provide actionable insights to stakeholders
- 6+ years of experience in Product Marketing, Product Growth, or similar roles within high-growth B2C tech startups, ideally in iGaming/Gambling
- Proven experience in launching products, creating GTM strategies, and scaling marketing processes from scratch
- Knowledge of product lifecycle, digital marketing principles, user acquisition channels, retention strategies, and unit economics
- Hands-on experience with analytics tools and ability to translate data into actionable marketing insights
- Strong leadership or mentoring experience, with ability to lead cross-functional teams or PMM squads
- Experience establishing partnerships with streamers, influencers, or ecosystem partners
- Fluency in Ukrainian or Russian and proficiency in English for remote collaboration
- Passion for gaming, esports, and the CS2/CS:GO community
- Comfortable working within CET/EET time zones and fast-paced startup environments
- Competitive compensation package based on experience and skills
- Fully remote work with flexible hours (CET/EET time zone)
- 19–29 business days of paid time off and sick leave
- Corporate equipment (laptops, monitors, etc.)
- Professional development budget for courses and certifications
- Opportunity to attend and contribute to industry conferences and community events
- Work in a cutting-edge fintech/gaming environment, free from legacy systems
- Values-driven, supportive, and collaborative company culture
- Streamlined matrix organizational structure designed for efficient communication and execution