Marketing Coordinator Asia at AmaWaterways, LLC

At AmaWaterways, we believe meaningful careers begin with purpose, passion and a shared commitment to delivering unforgettable experiences. For those who value curiosity, connection and personal enrichment, AmaWaterways offers the opportunity to help craft meaningful river journeys that invite travelers to follow their own current. Built on a foundation of heartfelt hospitality, we treat our guests—and each other—with genuine care, warmth and respect. AmaWaterways fosters a collaborative environment both onboard our ships and across our global network of offices, where team members grow together, support one another and take pride in upholding the high standards and thoughtful service our company is known for.

We invite talented, motivated professionals to explore our career opportunities and begin their journey with AmaWaterways today.

SUMMARY

AmaWaterways is seeking a talented Marketing Coordinator Asia to join our regional marketing team based in Hong Kong. The Marketing Coordinator Asia will partner closely with both the local team and the US based team to maintain global brand and messaging alignment while tailoring all communications and campaigns for regional needs.

POSITION GOALS

Brand, Creative & Localization

• Deliver visually compelling sales and trade collateral—including flyers, toolkits, PowerPoints, templates, and event materials—tailored to regional market needs.
• Campaign and Content Development.
• Design and execute creative assets for digital and print advertising, partner campaigns, seasonal promotions, and global launches.
• Produce and adapt social media content for Asia platforms, ensuring compliance with channel specifications and marketing objectives.
• Develop website, email marketing, and digital newsletter content, incorporating motion graphics or video elements when beneficial.

Digital and Web Support

• Maintain and update regional content across our website, the Travel Advisor Portal, and Asia SharePoint resources.
• Coordinate with external agencies to support PPC and SEM campaigns.
• Fulfill recurring requests for images, videos, offers, and digital assets with accuracy and timeliness.

Sales, Trade, and Partner Marketing

• Provide all required creative deliverables for conferences, trade shows, webinars, and partner events.
• Develop localized marketing packages and partner-specific collateral for travel advisors and trade partners.
• Ensure timely support for local trade events, consumer shows, and sales activations throughout Asia, representing the brand when needed.
• Respond promptly to inquiries via the Asia marketing inbox and deliver exceptional service to travel partners and consumers.

Project, Inventory, and Administrative Management

• Maintain the Asia marketing planner, campaign calendars, ASANA tasks, and digital asset repositories.
• Track and replenish inventory of printed materials, brochures, and promotional items across Asia, coordinate distribution and logistics.
• Coordinate the flow of information and assets to ensure timely and efficient execution across markets.
• Partner with copywriters, marketing managers, global teams, and external vendors to produce cohesive, high-quality deliverables.

Accountability

• Carries out responsibilities in accordance with AmaWaterways’ policies, applicable laws, and job objectives.

COMPETENCIES - To perform the job successfully, an individual should demonstrate the following competencies:

Ethics & Integrity

Works with integrity, transparency, and professionalism; honors commitments; builds trust through consistent actions; upholds AmaWaterways’ values and standards.

Quality & Accountability

Delivers accurate, thoughtful work; applies feedback to improve outcomes; maintains high standards while balancing efficiency and productivity.

Judgment & Problem Solving

Makes timely, well‑reasoned decisions; evaluates risks and alternatives; engages the right stakeholders to drive informed and balanced outcomes.

Customer Focus

Responds with care and professionalism to internal and external customer needs; navigates challenges constructively; seeks feedback to continuously elevate the experience.

QUALIFICATIONS

• Degree in Graphic Design, Marketing, or related field.
• Prefer experience in travel, luxury, or hospitality industries.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects or Premiere a plus).
• Experience in multilingual campaign adaptation is preferred.
• Familiarity with digital ad formats (Google Ads, Meta Ads, programmatic platforms).
• Strong organizational skills with the ability to manage multiple projects under tight deadlines.
• Excellent communication skills and ability to work in a collaborative environment.

LANGUAGE SKILLS

• Fluency in Mandarin and English is required.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or government regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

PROFESSIONAL SKILLS

• Excellent interpersonal, organizational, leadership, and customer service skills.
• Clear and conceptual thinking ability; strong problem-solving and decision-making skills.
• Strong judgment and discretion; able to handle multiple priorities and deadlines under pressure.
• Ability to establish and maintain a professional atmosphere for employees, partners, and clients.

OTHER REQUIREMENTS

• Ability to travel in Asia.
• Flexibility to work evenings and weekends to cover trade events, sales presentations, or partner activations.
• Must be able to work independently with minimal supervision while maintaining productivity.
• Must be able to handle conflict and always represent AmaWaterways professionally.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

ABOUT AMAWATERWAYS

At AmaWaterways, we believe design is storytelling. As a Marketing Coordinator Asia, you will help inspire travelers worldwide through compelling visuals that reflect the beauty, luxury, and authenticity of our river cruise experiences. This role offers the opportunity to work on global campaigns, multilingual adaptations, and innovative projects that connect travel advisors, consumers, and partners across Asia.