Director of Sales at Basecamp – Toronto, Ontario

Director of Sales

Basecamp Resorts Ltd. Calgary or Canmore, AB (Onsite)

About Basecamp Resorts & Everwild

Basecamp is a rapidly growing chain of boutique hotels based in Canmore, Banff, Lake Louise & Kananaskis in Alberta and Revelstoke in British Columbia. We are an energetic team driven by our core values and providing our guests a home away from home.

Everwild Nordic Spa and Hotel aims to raise the bar in wellness hospitality, blending authentic tradition with fresh, evolving experiences. Everwild is redefining mountain hospitality.

Why Work for Us?

• Quarterly profit share program!
• Be part of the fastest growing hospitality brand in Canada.
• Group health benefits plan (Dental, Vision, Paramedical, and more)
• Generous staff discounts at all our properties
• Family and friends discount at Basecamp properties
• Company paid staff events.
• We offer competitive wages based on experience.
• There is room for advancement in our growing company.
• We have a friendly atmosphere.
• We believe in working hard and having fun!

Position Overview

The Director of Sales is responsible for driving commercial performance across Basecamp and Everwild’s hotels, spas, dining venues, and experiences.

This is a senior, hands-on role focused on building a scalable sales function across both B2C and B2B. You’ll lead the group sales team, develop new demand channels, and work closely with Marketing, Revenue Management, and Operations to improve occupancy, ADR, RevPAR, spa utilization, dining demand, and ancillary revenue.

The role is weighted toward Everwild, where success means consistently filling hotel rooms, spa lockers, and dining spaces through a balanced mix of tourism-driven demand, group and corporate business, and targeted local and regional initiatives during lower-demand periods.

The flagship Everwild Canmore location draws inspiration from its Bow Valley setting, while future Everwild properties will reflect the character and rhythms of their own destinations. New projects are underway in Banff, Harmony Village (Calgary), Fernie, and additional locations across Canada and the U.S.

As the portfolio grows, we’re strengthening how sales support performance across every asset.

Salary: $125,000 - $150,000 plus incentives

Locations: Calgary or Canmore, AB (onsite). This is an in-person role with regular travel to existing and future Basecamp and Everwild properties.

Key Responsibilities

Building Demand

• Strengthen and evolve the sales funnel across Basecamp and Everwild, with a focus on repeatable, scalable demand generation.
• Develop new sales channels, partnerships, and programs across both B2C and B2B.
• Grow tourism-driven business while helping design local and regional offers that support performance in shoulder and off-peak seasons.
• Own and grow gift card sales and membership programs as complementary revenue drivers, particularly for Everwild.

Driving Performance

• Monitor occupancy, ADR, RevPAR, and overall revenue performance across hotel, spa, dining, and ancillary channels.
• Partner closely with the Director of Revenue to align sales activity with pricing, yield, and inventory strategy.
• Ensure Everwild spas are operating at strong utilization levels year-round, with particular attention to throughput and capacity optimization.

Leading the Team

• Lead and develop the existing group sales team with clear goals, accountability, and performance tracking.
• Help shape the future sales organization as Everwild expands into new markets.
• Support hiring, onboarding, and coaching as the team grows.

Working Across the Business

• Partner closely with Marketing on annual strategies, campaigns, and lead flow, particularly around seasonal demand and new initiatives.
• Ensure strong coordination between sales, marketing, revenue, and operations, with shared KPIs and clear ownership.
• Contribute to annual planning, forecasting, and growth initiatives across both brands.

Requirements

• A senior hospitality sales leader with 5–10+ years of experience, ideally in multi-property, resort, lifestyle, or destination-driven environments.
• Someone who enjoys building and refining systems rather than inheriting something fully formed.
• A leader who understands how tourism, group business, and local demand work together to drive overall performance.
• Collaborative, commercially sharp, and comfortable working closely with operations.

This role is not suitable for someone looking for a purely transactional or commission-driven sales role. It is also not for a candidate who prefers highly centralized sales structures and minimal hands-on involvement.

Basecamp Resorts is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.